The Pillsbury Mean Girls Toaster Strudel is a new limited-edition offering from the brand that will provide avid fans of the namesake film with a way to commemorate it. The newly branded breakfast food plays on the storyline from the film that claims character Gretchen Weiners' father was the inventor of Toaster Strudel and comes with pink icing to let consumers customize it to their liking. The product is being launched with The Most Fetch Toaster Strudel Icing sweepstakes that will see three grand prize winners getting a personalized video message from Lacey Chabert (who portrayed Gretchen Weiners) along with Mean Girls march and a year's worth of Toaster Strudel.
The Pillsbury Mean Girls Toaster Strudel was boasted by Senior Brand Experience Planner at General Mills Keavy O'Malley Keyes who said, "We’re thrilled to bring this limited-edition ‘Mean Girls’ product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there. For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new ‘Mean Girls’-inspired pink icing.”