From Branded Organic Lawncare to eSports Fast Food Campaigns
Jana Pijak — October 24, 2020 — Marketing
These October 2020 branding innovations range from branded organic lawncare to eSports fast food campaigns.
Standouts include KFC's gamer-themed mockumentary campaign that promotes its eSports Performance Burger. The campaign was "launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies" and "involves a mockumentary, calling attention to KFC's plant-based burger."
HUN Wine's tongue-in-cheek billboards are another notable example. The wine brand introduced them as a direct response to pandemic-related shortcomings and partnered with creative agency TBWA on the ads. The ads address canceled launch events and music festival involvement while using humor to showcase HUN Wine's transparency with consumers as well as its resilience during an unprecedented historic period.
Standouts include KFC's gamer-themed mockumentary campaign that promotes its eSports Performance Burger. The campaign was "launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies" and "involves a mockumentary, calling attention to KFC's plant-based burger."
HUN Wine's tongue-in-cheek billboards are another notable example. The wine brand introduced them as a direct response to pandemic-related shortcomings and partnered with creative agency TBWA on the ads. The ads address canceled launch events and music festival involvement while using humor to showcase HUN Wine's transparency with consumers as well as its resilience during an unprecedented historic period.
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