Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Branding Trends in October

From Branded Organic Lawncare to eSports Fast Food Campaigns

— October 24, 2020 — Marketing
These October 2020 branding innovations range from branded organic lawncare to eSports fast food campaigns.

Standouts include KFC's gamer-themed mockumentary campaign that promotes its eSports Performance Burger. The campaign was "launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies" and "involves a mockumentary, calling attention to KFC's plant-based burger."

HUN Wine's tongue-in-cheek billboards are another notable example. The wine brand introduced them as a direct response to pandemic-related shortcomings and partnered with creative agency TBWA on the ads. The ads address canceled launch events and music festival involvement while using humor to showcase HUN Wine's transparency with consumers as well as its resilience during an unprecedented historic period.
9
Score
Popularity
Activity
Freshness
100
Limited-Edition Liqueur Biscuits
Limited-Edition Liqueur Biscuits
These New Bahlsen Biscuits are Crafted with Bailey's Liqueur
<
99
Vegan Vanilla Protein Supplements
Vegan Vanilla Protein Supplements
Four Sigmatic Sweet Vanilla Plant-based Protein is Tasty
<
98
Homestyle Premade Oatmeal Cups
Homestyle Premade Oatmeal Cups
The Del Monte Oats to Go is Ready to Enjoy Wherever
<
97
Vegan-Friendly Candy Products
Vegan-Friendly Candy Products
Rowntree’s Fruit Pastilles are Now Suitable for Vegan Consumers
<
96
Prepackaged Candy Cups
Prepackaged Candy Cups
The Bonds of London Pick & Mix Cups are Coming Spring 2021
<
95
Spooky Cookie Popcorn Snacks
Spooky Cookie Popcorn Snacks
The Cookie Pop Oreo Halloween Popcorn is Available at Sam's Club
<
94
Lockdown-Inspired National Anthems
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
<
93
Protein-Rich Nutritional Support Shakes
Protein-Rich Nutritional Support Shakes
Abbott Ensure Plus Has 16 Grams of Protein Per Serving
<
92
Functional Instant Coffees
Functional Instant Coffees
The Phenolaeis Instant Coffee Has the Palm Fruit Bioactive Complex
<
91
Sweetly Finished Spreadable Cheeses
Sweetly Finished Spreadable Cheeses
Boursin Fig & Balsamic is a Limited-Edition Offering
<
90
Halloween-Themed Prepackaged Cakes
Halloween-Themed Prepackaged Cakes
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
<
89
Seasonal Spiced Chocolate Snacks
Seasonal Spiced Chocolate Snacks
The Undercover Snacks Dark Chocolate + Pumpkin Spice is Flavorful
<
88
Teen Film Breakfast Foods
Teen Film Breakfast Foods
The Pillsbury Mean Girls Toaster Strudel is Limited-Edition
<
87
Sugar-Free Beers
Sugar-Free Beers
The Kirin Ichiban Shibori Zero Sugar is Free from Additives and Sweeteners
<
86
Textured Fiber-Rich Snack Bars
Textured Fiber-Rich Snack Bars
The Piccolo Oaty Bars are Perfect for Lunches or Snacks
<
85
Voting Encouragement Soda Branding
Voting Encouragement Soda Branding
The Jones Soda 'Vote 2020' Labels Streamline Voter Registration
<
84
DIY Micro Festival Kits
DIY Micro Festival Kits
Lantern Company is Hoping to Facilitate Connection Between Neighbours
<
83
Vegan-Friendly Frozen Entrees
Vegan-Friendly Frozen Entrees
The Cedarlane Foods Simply Plant Powered Line Has Been Expanded
<
82
Trusted Pandemic Information Initiatives
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
<
81
Sustainably Packaged Organic Spirits
Sustainably Packaged Organic Spirits
The Nc’nean Organic Single Malt Whisky is High-Quality
<
80
Instant Mushroom Coffee Blends
Instant Mushroom Coffee Blends
Sayan's Mushroom Coffee Blend is for Energy, Clarity, and Wellness
<
79
Wilderness-Themed Gins
Wilderness-Themed Gins
The Rainier Mountain Fresh Gin is High-Quality and Adventurous
<
78
Savory Canned Cocktails
Savory Canned Cocktails
The Dry Fly Bloody Mary Makes the Classic Cocktail Easy to Access
<
77
Spooky Popping Candy Products
Spooky Popping Candy Products
The Hilco Kool-Aid Halloween Candies are Tasty
<
76
Plant-Based Frozen Food Lines
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
<
75
Frozen Meat-Free Meal Ranges
Frozen Meat-Free Meal Ranges
The Richmond Sausages Frozen Ready Meal Range Includes Two Options
<
74
Collaborative Vegan-Friendly Wines
Collaborative Vegan-Friendly Wines
Hello! Wines are Made to Be Enjoyed by All
<
73
Collagen-Packed Protein Drinks
Collagen-Packed Protein Drinks
The Maluma Collagen Protein Drinks Come in Three Flavors
<
72
Artisan Flavor Sparkling Cocktails
Artisan Flavor Sparkling Cocktails
The Sol Duc Hard Seltzers will Come in Three Flavor Options
<
71
Prepackaged Restaurant Desserts
Prepackaged Restaurant Desserts
The Cheesecake Factory At Home Mix-In Desserts are Easy to Enjoy
<
70
Nutty Pie-Inspired Snack Bites
Nutty Pie-Inspired Snack Bites
The Pecan Rxbar Has a Buttery Taste That's Seasonally Spiced
<
69
Chromatic Artistry Seafood Branding
Chromatic Artistry Seafood Branding
This Conceptual Canned Seafood Branding is Locally Focused
<
68
Low-Calorie Prepackaged Juice Ranges
Low-Calorie Prepackaged Juice Ranges
Tropicana Lean Has 40% Less Sugar Than Alternatives
<
67
Fall-Themed Ice Cream Candles
Fall-Themed Ice Cream Candles
The Dairy Queen Fall Blizzard Candle Collection is Aromatic
<
66
Space-Conscious Potato Chip Products
Space-Conscious Potato Chip Products
The Bobby’s Foods Strips Potato are Shelf-Friendly
<
65
Prepackaged Charcuterie Trays
Prepackaged Charcuterie Trays
Fratelli Beretta La Dolce Vita Entertainment Trays are Easy to Serve
<
64
Rebranded Natural Protein Balls
Rebranded Natural Protein Balls
The Protein Ball Co. Unveiled New Packaging and Flavors
<
63
Diet-Friendly Yogurt Products
Diet-Friendly Yogurt Products
The :Ratio Keto-Friendly Yogurts Come in Five Flavor Options
<
62
Plant-Based Keto Beverages
Plant-Based Keto Beverages
Bolthouse Farms Recently Debuted a Vegan Range of Its Protein Drinks
<
61
Alternative Health-Focused Snack Bars
Alternative Health-Focused Snack Bars
The nākd Big Bite Bars Have No Added Sugar
<
60
Recyclable Hot Cocoa Packaging
Recyclable Hot Cocoa Packaging
Swiss Miss Milk Chocolate Hot Cocoa Mix Has a New Eco Packaging
<
59
Health-Focused Probiotic Ciders
Health-Focused Probiotic Ciders
101 Cider House Introduces a New, Small-Batch Probiotic Cider
<
58
Genderless Grooming Products
Genderless Grooming Products
STMNT Grooming Goods are Formulated for an Array of Uses
<
57
Anti-Microbial Packaging Films
Anti-Microbial Packaging Films
Parkside Flexibles and Touchguard Bet on Sanitation in Packaging
<
56
Refreshing Fruit-Flavored Seltzers
Refreshing Fruit-Flavored Seltzers
The Bud Light Platinum Seltzer Comes in Three Unique Flavors
<
55
Tofu-Enhanced Plant-Based Meals
Tofu-Enhanced Plant-Based Meals
Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating
<
54
Branded Organic Lawn Care
Branded Organic Lawn Care
Stonyfield Organic is Helping You Go Organic with its Lawn Care Toolkit
<
53
Fall Chocolate Flavors
Fall Chocolate Flavors
Seattle Chocolate Launches Three New Truffle Bars and a Care Package
<
52
Multi-Functional Soaps
Multi-Functional Soaps
Lush Announces Two New Soap Options—rhubarb & Custard and Lotus Flower
<
51
Sci-Fi Cartoon Crisps
Sci-Fi Cartoon Crisps
Pringles Created New Limited-Edition Snacks for Rick and Morty Fans
<
50
Color-Changing Cocktail Sakes
Color-Changing Cocktail Sakes
The Seilan Blue Sake Changes According to the Recipe
<
49
Stick-on-Peel-off Dispensers
Stick-on-Peel-off Dispensers
The Sopo Shampoo and Conditioner are Natural and Organic
<
48
Alcohol-Free Probiotic Seltzers
Alcohol-Free Probiotic Seltzers
The HUZZAH Probiotic Seltzer Comes in Three Flavor Options
<
47
Plant-Based Bath-and-Body Collections
Plant-Based Bath-and-Body Collections
Sanara's Tranquila Collection is Soothing and Nourishing
<
46
Exclusive Art Drops
Exclusive Art Drops
eBay Partners with Maccarone Gallery and Grimes for a Special Colection
<
45
Yerba Mate Tea Refreshments
Yerba Mate Tea Refreshments
The Tea of a Kind Drinks Include Three Flavors
<
44
Millennial-Targeted Hyperlocal Beer Ads
Millennial-Targeted Hyperlocal Beer Ads
The 'Big Sean Budweiser' Aims to Reach those 25-34 of Age
<
43
Festively Playful Candy Collections
Festively Playful Candy Collections
The Hershey's Holiday Lineup Includes an Array of Sweet Treats
<
42
Revamped Ultra-Spicy Chips
Revamped Ultra-Spicy Chips
The Paqui One Chip Challenge Has Been Updated with a New Recipe
<
41
Expansive Flavor Sparkling Cocktails
Expansive Flavor Sparkling Cocktails
The Pure Piraña Hard Seltzer is Just 100 Calories Per Can
<
40
Wellness-Boosting Juice Ranges
Wellness-Boosting Juice Ranges
The Tropicana+ Juice Range Includes Four Flavor Options
<
39
Probiotic-Powered Hard Seltzers
Probiotic-Powered Hard Seltzers
Flying Embers is Introducing a New Hard Seltzer Line for Summer
<
38
Chemical-Free Cleaning Products
Chemical-Free Cleaning Products
CleanWell Botanical Disinfectants Have a Plant-Powered Formula
<
37
Lychee-Flavoured Caffeine Inhalers
Lychee-Flavoured Caffeine Inhalers
Next Level Energy Inc. Announces a New Flavor and a Rebrand
<
36
Clarity Beverage-Branded Apparel
Clarity Beverage-Branded Apparel
Recess and Poolside.FM Launched a Funky Clothing Collection
<
35
Free Protein Bar Trials
Free Protein Bar Trials
Mezcla Boasts Three Delicious Flavors of Its Plant-Based Protein Bars
<
34
Psychedelic Coffee Branding
Psychedelic Coffee Branding
Henri Campeã's Brand Identity for Querida Boasts Vibrant Illustrations
<
33
Cold-Pressed Plant-Based Milkshakes
Cold-Pressed Plant-Based Milkshakes
The Holy Moly Nutshakes Come in Three Tasty Flavors
<
32
Drive-Thru Guacamole Stands
Drive-Thru Guacamole Stands
WHOLLY® GUACAMOLE is Offering Free Guacamole for a Year to Five Fans
<
31
Customizable Name Fragrances
Customizable Name Fragrances
The Ranger Station Untitled Eau De Parfum is Meant to be Named
<
30
Functional Mushroom Elixirs
Functional Mushroom Elixirs
The Rritual Elixirs are Packed with Adaptogens and More
<
29
Anniversary Whiskey Branding
Anniversary Whiskey Branding
These Limited-Edition Johnnie Walker Bottles Come in Three Styles
<
28
Mushroom-Infused Organic Instant Coffees
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
<
27
Concentrated Cleaning Liquids
Concentrated Cleaning Liquids
The Aldi Power Force Concentrated Products are Eco-Focused
<
26
Liqueur-Infused Cakes
Liqueur-Infused Cakes
The Baileys Marbled Celebration Cake is for Adults Only
<
25
Interactive Children's Breakfast Cereals
Interactive Children's Breakfast Cereals
NAT Bears Cereal Comes in Solid Bear-Shaped Servings
<
24
Humorous Entrepreneurial Ad Campaigns
Humorous Entrepreneurial Ad Campaigns
Squarespace's Ad Campaign Wants People to Launch Their Idea
<
23
Nutrition-Focused eSports Collaborations
Nutrition-Focused eSports Collaborations
Nordavind & Bodylab's Partnership Emphasizes Performance
<
22
Plastic-Free Juice Box Straws
Plastic-Free Juice Box Straws
Ribena is Trialling Paper Juice Box Straws in the UK
<
21
Premium Pet Food Brands
Premium Pet Food Brands
NOOD Pet Food Seeks to Be Accessible and Affordable in Its Offerings
<
20
Snapchilled Canned Coffee Collaborations
Snapchilled Canned Coffee Collaborations
Elemental Beverage Emphasizes Its Snapchill Technology
<
19
Fitness Company Candles
Fitness Company Candles
The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence
<
18
Miniature CPG Collectibles
Miniature CPG Collectibles
5 Surprise Mini Brands Miniaturizes Kraft Heinz Products
<
17
Sugar Reduction Supplements
Sugar Reduction Supplements
The Sugarbreak Supplements Help Consumers Avoid Sugar
<
16
Functional Wellness Tea Shots
Functional Wellness Tea Shots
The BOS Rooibos Shots Offer a Boost of Hydration and More
<
15
Eco Liquid Laundry Detergents
Eco Liquid Laundry Detergents
The Persil Liquid Detergent is Made with Plant-Based Stain Removers
<
14
Enhanced Wellness Water Beverages
Enhanced Wellness Water Beverages
Driftwell from PepsiCo Helps with Relaxation and Sleep
<
13
Hungry Driver Ad Spots
Hungry Driver Ad Spots
Burger King's 'Welcome to the Impatient' Spotlights Eating in the Car
<
12
eSports Chewing Gums
eSports Chewing Gums
The Razer RESPAWN By 5 Gum Offers a Mental Performance Boost
<
11
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
10
Influencer-Targeted Personal Party Kits
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
<
9
Self-Quarantine Special Healthcare Packages
Self-Quarantine Special Healthcare Packages
Mövenpick & Bangkok Hospital Focus on Comfort
<
8
eSports Performance Burger Campaigns
eSports Performance Burger Campaigns
KFC Launched a Mockumentary That Targets Gamers
<
7
Tongue-in-Cheek Beverage Marketing
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
<
6
Chromatic Pet Food Branding
Chromatic Pet Food Branding
Gander's Finn Brand Identity Highlights the Wellness Brand's Benefits
<
5
Personal Space-Centric Inflatable Jackets
Personal Space-Centric Inflatable Jackets
The Space Optimiser Can Be Inflated Via an Electric Pump
<
4
High-End Luxury Sneakers
High-End Luxury Sneakers
The Prada x adidas Collaboration's Second Drop is Scheduled for September
<
3
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
2
Luxurious Face Mask Designs
Luxurious Face Mask Designs
Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design
<
1
FREE Tickets to Future Festival Virtual
FREE Tickets to Future Festival Virtual
Preview 2021 w/ Eds of WIRED, Fast Company & Trend Hunter
<