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Top 100 Branding Trends in October

From Branded Organic Lawncare to eSports Fast Food Campaigns

— October 24, 2020 — Marketing
These October 2020 branding innovations range from branded organic lawncare to eSports fast food campaigns.

Standouts include KFC's gamer-themed mockumentary campaign that promotes its eSports Performance Burger. The campaign was "launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies" and "involves a mockumentary, calling attention to KFC's plant-based burger."

HUN Wine's tongue-in-cheek billboards are another notable example. The wine brand introduced them as a direct response to pandemic-related shortcomings and partnered with creative agency TBWA on the ads. The ads address canceled launch events and music festival involvement while using humor to showcase HUN Wine's transparency with consumers as well as its resilience during an unprecedented historic period.
7.2
Score
Popularity
Activity
Freshness
99
Protein-Rich Nutritional Support Shakes
Protein-Rich Nutritional Support Shakes
Abbott Ensure Plus Has 16 Grams of Protein Per Serving
<
98
Limited-Edition Liqueur Biscuits
Limited-Edition Liqueur Biscuits
These New Bahlsen Biscuits are Crafted with Bailey's Liqueur
<
97
Seasonal Spiced Chocolate Snacks
Seasonal Spiced Chocolate Snacks
The Undercover Snacks Dark Chocolate + Pumpkin Spice is Flavorful
<
96
Lockdown-Inspired National Anthems
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
<
95
Vegan Vanilla Protein Supplements
Vegan Vanilla Protein Supplements
Four Sigmatic Sweet Vanilla Plant-based Protein is Tasty
<
94
DIY Micro Festival Kits
DIY Micro Festival Kits
Lantern Company is Hoping to Facilitate Connection Between Neighbours
<
93
Teen Film Breakfast Foods
Teen Film Breakfast Foods
The Pillsbury Mean Girls Toaster Strudel is Limited-Edition
<
92
Spooky Cookie Popcorn Snacks
Spooky Cookie Popcorn Snacks
The Cookie Pop Oreo Halloween Popcorn is Available at Sam's Club
<
91
Voting Encouragement Soda Branding
Voting Encouragement Soda Branding
The Jones Soda 'Vote 2020' Labels Streamline Voter Registration
<
90
Wilderness-Themed Gins
Wilderness-Themed Gins
The Rainier Mountain Fresh Gin is High-Quality and Adventurous
<
89
Halloween-Themed Prepackaged Cakes
Halloween-Themed Prepackaged Cakes
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
<
88
Trusted Pandemic Information Initiatives
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
<
87
Frozen Meat-Free Meal Ranges
Frozen Meat-Free Meal Ranges
The Richmond Sausages Frozen Ready Meal Range Includes Two Options
<
86
Plant-Based Frozen Food Lines
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
<
85
Prepackaged Candy Cups
Prepackaged Candy Cups
The Bonds of London Pick & Mix Cups are Coming Spring 2021
<
84
Textured Fiber-Rich Snack Bars
Textured Fiber-Rich Snack Bars
The Piccolo Oaty Bars are Perfect for Lunches or Snacks
<
83
Sweetly Finished Spreadable Cheeses
Sweetly Finished Spreadable Cheeses
Boursin Fig & Balsamic is a Limited-Edition Offering
<
82
Homestyle Premade Oatmeal Cups
Homestyle Premade Oatmeal Cups
The Del Monte Oats to Go is Ready to Enjoy Wherever
<
81
Vegan-Friendly Frozen Entrees
Vegan-Friendly Frozen Entrees
The Cedarlane Foods Simply Plant Powered Line Has Been Expanded
<
80
Artisan Flavor Sparkling Cocktails
Artisan Flavor Sparkling Cocktails
The Sol Duc Hard Seltzers will Come in Three Flavor Options
<
79
Savory Canned Cocktails
Savory Canned Cocktails
The Dry Fly Bloody Mary Makes the Classic Cocktail Easy to Access
<
78
Sugar-Free Beers
Sugar-Free Beers
The Kirin Ichiban Shibori Zero Sugar is Free from Additives and Sweeteners
<
77
Anti-Microbial Packaging Films
Anti-Microbial Packaging Films
Parkside Flexibles and Touchguard Bet on Sanitation in Packaging
<
76
Fall-Themed Ice Cream Candles
Fall-Themed Ice Cream Candles
The Dairy Queen Fall Blizzard Candle Collection is Aromatic
<
75
Instant Mushroom Coffee Blends
Instant Mushroom Coffee Blends
Sayan's Mushroom Coffee Blend is for Energy, Clarity, and Wellness
<
74
Nutty Pie-Inspired Snack Bites
Nutty Pie-Inspired Snack Bites
The Pecan Rxbar Has a Buttery Taste That's Seasonally Spiced
<
73
Space-Conscious Potato Chip Products
Space-Conscious Potato Chip Products
The Bobby’s Foods Strips Potato are Shelf-Friendly
<
72
Sustainably Packaged Organic Spirits
Sustainably Packaged Organic Spirits
The Nc’nean Organic Single Malt Whisky is High-Quality
<
71
Chromatic Artistry Seafood Branding
Chromatic Artistry Seafood Branding
This Conceptual Canned Seafood Branding is Locally Focused
<
70
Branded Organic Lawn Care
Branded Organic Lawn Care
Stonyfield Organic is Helping You Go Organic with its Lawn Care Toolkit
<
69
Vegan-Friendly Candy Products
Vegan-Friendly Candy Products
Rowntree’s Fruit Pastilles are Now Suitable for Vegan Consumers
<
68
Functional Instant Coffees
Functional Instant Coffees
The Phenolaeis Instant Coffee Has the Palm Fruit Bioactive Complex
<
67
Alternative Health-Focused Snack Bars
Alternative Health-Focused Snack Bars
The nākd Big Bite Bars Have No Added Sugar
<
66
Plant-Based Keto Beverages
Plant-Based Keto Beverages
Bolthouse Farms Recently Debuted a Vegan Range of Its Protein Drinks
<
65
Tofu-Enhanced Plant-Based Meals
Tofu-Enhanced Plant-Based Meals
Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating
<
64
Plant-Based Bath-and-Body Collections
Plant-Based Bath-and-Body Collections
Sanara's Tranquila Collection is Soothing and Nourishing
<
63
Rebranded Natural Protein Balls
Rebranded Natural Protein Balls
The Protein Ball Co. Unveiled New Packaging and Flavors
<
62
Sci-Fi Cartoon Crisps
Sci-Fi Cartoon Crisps
Pringles Created New Limited-Edition Snacks for Rick and Morty Fans
<
61
Spooky Popping Candy Products
Spooky Popping Candy Products
The Hilco Kool-Aid Halloween Candies are Tasty
<
60
Low-Calorie Prepackaged Juice Ranges
Low-Calorie Prepackaged Juice Ranges
Tropicana Lean Has 40% Less Sugar Than Alternatives
<
59
Prepackaged Charcuterie Trays
Prepackaged Charcuterie Trays
Fratelli Beretta La Dolce Vita Entertainment Trays are Easy to Serve
<
58
Collagen-Packed Protein Drinks
Collagen-Packed Protein Drinks
The Maluma Collagen Protein Drinks Come in Three Flavors
<
57
Genderless Grooming Products
Genderless Grooming Products
STMNT Grooming Goods are Formulated for an Array of Uses
<
56
Festively Playful Candy Collections
Festively Playful Candy Collections
The Hershey's Holiday Lineup Includes an Array of Sweet Treats
<
55
Prepackaged Restaurant Desserts
Prepackaged Restaurant Desserts
The Cheesecake Factory At Home Mix-In Desserts are Easy to Enjoy
<
54
Collaborative Vegan-Friendly Wines
Collaborative Vegan-Friendly Wines
Hello! Wines are Made to Be Enjoyed by All
<
53
Recyclable Hot Cocoa Packaging
Recyclable Hot Cocoa Packaging
Swiss Miss Milk Chocolate Hot Cocoa Mix Has a New Eco Packaging
<
52
Yerba Mate Tea Refreshments
Yerba Mate Tea Refreshments
The Tea of a Kind Drinks Include Three Flavors
<
51
Diet-Friendly Yogurt Products
Diet-Friendly Yogurt Products
The :Ratio Keto-Friendly Yogurts Come in Five Flavor Options
<
50
Refreshing Fruit-Flavored Seltzers
Refreshing Fruit-Flavored Seltzers
The Bud Light Platinum Seltzer Comes in Three Unique Flavors
<
49
Customizable Name Fragrances
Customizable Name Fragrances
The Ranger Station Untitled Eau De Parfum is Meant to be Named
<
48
Color-Changing Cocktail Sakes
Color-Changing Cocktail Sakes
The Seilan Blue Sake Changes According to the Recipe
<
47
Wellness-Boosting Juice Ranges
Wellness-Boosting Juice Ranges
The Tropicana+ Juice Range Includes Four Flavor Options
<
46
Millennial-Targeted Hyperlocal Beer Ads
Millennial-Targeted Hyperlocal Beer Ads
The 'Big Sean Budweiser' Aims to Reach those 25-34 of Age
<
45
Multi-Functional Soaps
Multi-Functional Soaps
Lush Announces Two New Soap Options—rhubarb & Custard and Lotus Flower
<
44
Functional Mushroom Elixirs
Functional Mushroom Elixirs
The Rritual Elixirs are Packed with Adaptogens and More
<
43
Expansive Flavor Sparkling Cocktails
Expansive Flavor Sparkling Cocktails
The Pure Piraña Hard Seltzer is Just 100 Calories Per Can
<
42
Chemical-Free Cleaning Products
Chemical-Free Cleaning Products
CleanWell Botanical Disinfectants Have a Plant-Powered Formula
<
41
Fall Chocolate Flavors
Fall Chocolate Flavors
Seattle Chocolate Launches Three New Truffle Bars and a Care Package
<
40
Liqueur-Infused Cakes
Liqueur-Infused Cakes
The Baileys Marbled Celebration Cake is for Adults Only
<
39
Stick-on-Peel-off Dispensers
Stick-on-Peel-off Dispensers
The Sopo Shampoo and Conditioner are Natural and Organic
<
38
Humorous Entrepreneurial Ad Campaigns
Humorous Entrepreneurial Ad Campaigns
Squarespace's Ad Campaign Wants People to Launch Their Idea
<
37
Drive-Thru Guacamole Stands
Drive-Thru Guacamole Stands
WHOLLY® GUACAMOLE is Offering Free Guacamole for a Year to Five Fans
<
36
Sugar Reduction Supplements
Sugar Reduction Supplements
The Sugarbreak Supplements Help Consumers Avoid Sugar
<
35
Fitness Company Candles
Fitness Company Candles
The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence
<
34
Cold-Pressed Plant-Based Milkshakes
Cold-Pressed Plant-Based Milkshakes
The Holy Moly Nutshakes Come in Three Tasty Flavors
<
33
Interactive Children's Breakfast Cereals
Interactive Children's Breakfast Cereals
NAT Bears Cereal Comes in Solid Bear-Shaped Servings
<
32
Concentrated Cleaning Liquids
Concentrated Cleaning Liquids
The Aldi Power Force Concentrated Products are Eco-Focused
<
31
Revamped Ultra-Spicy Chips
Revamped Ultra-Spicy Chips
The Paqui One Chip Challenge Has Been Updated with a New Recipe
<
30
Lychee-Flavored Caffeine Inhalers
Lychee-Flavored Caffeine Inhalers
Next Level Energy Inc. Announces a New Flavor and a Rebrand
<
29
Free Protein Bar Trials
Free Protein Bar Trials
Mezcla Boasts Three Delicious Flavors of Its Plant-Based Protein Bars
<
28
Health-Focused Probiotic Ciders
Health-Focused Probiotic Ciders
101 Cider House Introduces a New, Small-Batch Probiotic Cider
<
27
Clarity Beverage-Branded Apparel
Clarity Beverage-Branded Apparel
Recess and Poolside.FM Launched a Funky Clothing Collection
<
26
Anniversary Whiskey Branding
Anniversary Whiskey Branding
These Limited-Edition Johnnie Walker Bottles Come in Three Styles
<
25
Alcohol-Free Probiotic Seltzers
Alcohol-Free Probiotic Seltzers
The HUZZAH Probiotic Seltzer Comes in Three Flavor Options
<
24
Nutrition-Focused eSports Collaborations
Nutrition-Focused eSports Collaborations
Nordavind & Bodylab's Partnership Emphasizes Performance
<
23
Snapchilled Canned Coffee Collaborations
Snapchilled Canned Coffee Collaborations
Elemental Beverage Emphasizes Its Snapchill Technology
<
22
Psychedelic Coffee Branding
Psychedelic Coffee Branding
Henri Campeã's Brand Identity for Querida Boasts Vibrant Illustrations
<
21
Miniature CPG Collectibles
Miniature CPG Collectibles
5 Surprise Mini Brands Miniaturizes Kraft Heinz Products
<
20
Premium Pet Food Brands
Premium Pet Food Brands
NOOD Pet Food Seeks to Be Accessible and Affordable in Its Offerings
<
19
Probiotic-Powered Hard Seltzers
Probiotic-Powered Hard Seltzers
Flying Embers is Introducing a New Hard Seltzer Line for Summer
<
18
Enhanced Wellness Water Beverages
Enhanced Wellness Water Beverages
Driftwell from PepsiCo Helps with Relaxation and Sleep
<
17
Eco Liquid Laundry Detergents
Eco Liquid Laundry Detergents
The Persil Liquid Detergent is Made with Plant-Based Stain Removers
<
16
Mushroom-Infused Organic Instant Coffees
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
<
15
Plastic-Free Juice Box Straws
Plastic-Free Juice Box Straws
Ribena is Trialling Paper Juice Box Straws in the UK
<
14
Functional Wellness Tea Shots
Functional Wellness Tea Shots
The BOS Rooibos Shots Offer a Boost of Hydration and More
<
13
Influencer-Targeted Personal Party Kits
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
<
12
Hungry Driver Ad Spots
Hungry Driver Ad Spots
Burger King's 'Welcome to the Impatient' Spotlights Eating in the Car
<
11
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
10
Exclusive Art Drops
Exclusive Art Drops
eBay Partners with Maccarone Gallery and Grimes for a Special Colection
<
9
Self-Quarantine Special Healthcare Packages
Self-Quarantine Special Healthcare Packages
Mövenpick & Bangkok Hospital Focus on Comfort
<
8
eSports Chewing Gums
eSports Chewing Gums
The Razer RESPAWN By 5 Gum Offers a Mental Performance Boost
<
7
Tongue-in-Cheek Beverage Marketing
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
<
6
eSports Performance Burger Campaigns
eSports Performance Burger Campaigns
KFC Launched a Mockumentary That Targets Gamers
<
5
High-End Luxury Sneakers
High-End Luxury Sneakers
The Prada x adidas Collaboration's Second Drop is Scheduled for September
<
4
Chromatic Pet Food Branding
Chromatic Pet Food Branding
Gander's Finn Brand Identity Highlights the Wellness Brand's Benefits
<
3
Personal Space-Centric Inflatable Jackets
Personal Space-Centric Inflatable Jackets
The Space Optimiser Can Be Inflated Via an Electric Pump
<
2
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
1
Luxurious Face Mask Designs
Luxurious Face Mask Designs
Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design
<