The Jones Soda 'Vote 2020' labels have been launched by the beverage brand as a new initiative in partnership with the Voter Participation Center (VPC) that will help eligible voters to register and more.
The labels can be found on the Jones Cream Soda flavor and feature a QR code on the rear that can be easily scanned before allowing users to register to vote in just two minutes. The front of the label features the phrase 'Voting Beats Not Voting' and will help to catch eyes on store shelves this fall when Americans get ready to head to the polls.
Jones Soda Interim CEO Jamie Colbourne spoke on the new Jones Soda 'Vote 2020' labels saying, "The right to vote is a cornerstone of American democracy but millions of eligible voters aren’t registered even in a normal year, and this year is obviously not normal. Registration numbers are at historic lows because the pandemic has shut down many voter registration sites and live events. We created our Vote 2020 bottles to both inspire people to register and give them a way to do it without even putting down their drink. We hope to reach our core consumer set, Gen-Zers, who make up 10% of the eligible voting pool, and make a real impact on the voices that get heard on Election Day and beyond.”