From Hybrid Blending Sponges to Personalized Smoothie Shots
The August 2019 new ventures category points to the fact that brands are ever-evolving as their business model seeks to match consumer preferences. From sustainability to social change, these entities are also harnessing the power of cutting-edge technologies to revolutionize and amplify the brand experience.
A great example of radical divergences of operational models is Nestlé. The beloved confectionery brand makes its chocolate bars healthier through the introduction of a naturally sweetened Kit Kat in Japan. The manufacturing method utilizes a special technology that converts white pulp from the cocoa bean into sugar.
On the fashion front, the August 2019 new ventures list also spotlights a very interesting direction. A collaborative dress by adidas and Stella McCartney is made to be fully biodegradable with the introduction of lab-grown spider silk.
A great example of radical divergences of operational models is Nestlé. The beloved confectionery brand makes its chocolate bars healthier through the introduction of a naturally sweetened Kit Kat in Japan. The manufacturing method utilizes a special technology that converts white pulp from the cocoa bean into sugar.
On the fashion front, the August 2019 new ventures list also spotlights a very interesting direction. A collaborative dress by adidas and Stella McCartney is made to be fully biodegradable with the introduction of lab-grown spider silk.
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