The August 2019 new ventures category points to the fact that brands are ever-evolving as their business model seeks to match consumer preferences. From sustainability to social change, these entities are also harnessing the power of cutting-edge technologies to revolutionize and amplify the brand experience.
A great example of radical divergences of operational models is Nestlé. The beloved confectionery brand makes its chocolate bars healthier through the introduction of a naturally sweetened Kit Kat in Japan. The manufacturing method utilizes a special technology that converts white pulp from the cocoa bean into sugar.
On the fashion front, the August 2019 new ventures list also spotlights a very interesting direction. A collaborative dress by adidas and Stella McCartney is made to be fully biodegradable with the introduction of lab-grown spider silk.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
