Sparkling water in a can has a few perks. Not only are the contents quite refreshing, able to quench one's thirst in a matter of seconds, but the can is transportation-friendly and spill-proof. PepsiCo has definitely captured consumer attention with its bubly — the brand's take on the fizzy beverage. Now, the company is going one step further to assure optimal portability and enjoyment through a can that is a little bit more compact.
Available since mid-July, PepsiCo's sparkling water in a can boasts a new package that is smaller and more ideal to have on-the-go or to pack in a lunchbox. At 7.5 oz, the bubly minis are available at grocery and mass retail stores in the U.S. until September 2nd. In addition, consumers can purchase a 24-pack via the e-commerce platforms of Amazon, Boxed and Walmart. The flavors include cherry, blackberry, orange, and strawberry.
What's Driving This Trend
- Compact Packaging
- Expanding the trend of sparkling water in cans, compact packaging offers enhanced portability and convenience for on-the-go consumers.
- Miniaturization
- By introducing mini cans, companies can tap into the trend of smaller portion sizes and cater to consumers seeking moderation and versatility.
- Convenience-driven Beverages
- Developing beverages that prioritize convenience, spill-proof packaging, and easy transportation taps into the consumer demand for hassle-free consumption experiences.
Who This Affects Most
- Beverage Packaging
- Innovative and compact packaging for beverages presents opportunities for companies to provide practical and appealing solutions to consumers.
- Food and Beverage
- The food and beverage industry can capitalize on the trend of miniaturization by offering smaller-sized and conveniently packaged products, catering to consumers' changing preferences.
- E-commerce Retail
- E-commerce platforms such as Amazon, Boxed, and Walmart offer opportunities for beverage companies to reach a wider audience and facilitate seamless online purchasing experiences for consumers.
