Eco-friendly hard seltzer company Passion Tree is introducing the world to the first-ever mini hard seltzer with its Passion Tree Minis. These 7.5-ounce cans are geared toward adults who want to celebrate and embrace balance, and the size of the cans helps to bridge a gap between non-alcoholic and low-ABV beverages.
With these mini hard seltzers, Passion Tree is introducing new and exclusive flavors like Coconut and Lychee, both of which can be found in the mini variety pack. These lightly carbonated hard seltzers boast a premium brewing process using nano-filtration and just 70 calories, and they're poised to make a big impact on the alcohol industry and the environment as well since with every pack sold, one tree is planted. Passion Tree has already planted more than 52,000 trees in partnership with Eden Reforestation Projects.
What's Driving This Trend
- Mini Hard Seltzers
- Passion Tree Minis are introducing the first-ever 7.5-ounce mini hard seltzers, bridging the gap between non-alcoholic and low-ABV beverages.
- Exclusive Flavors
- Passion Tree is offering new and exclusive flavors like Coconut and Lychee in their mini hard seltzer variety pack.
- Eco-friendly Packaging
- Passion Tree's 7.5-ounce cans are not only geared toward celebrating balance but also help make a positive impact on the environment with one tree planted for every pack sold.
Who This Affects Most
- Alcohol
- The introduction of mini hard seltzers by Passion Tree presents disruptive innovation opportunities in the alcohol industry.
- Beverage
- The variety of exclusive flavors offered by Passion Tree in their mini hard seltzers opens up new opportunities in the beverage industry.
- Packaging
- The eco-friendly packaging of Passion Tree's 7.5-ounce cans creates disruptive innovation opportunities in the packaging industry.
