Starla Wines launched in 2021 and since then, fans have been sipping reaching for the brand's bottles when they crave a premium non-alcoholic option that's free from sugar, carbs and low in calories.
“Starla serves non-drinkers, wine lovers and everyone in between. Our non-drinking Gen Z and Millennial customers enjoy experimenting with NA options," says Starla chief strategy officer, Debbie Novograd, "As we’ve come to better understand the needs of our customers, we learned they often consume and want less than traditional 750ml bottle of wine." As such, the brand is launching a new mini format called Starla Sips. These non-alcoholic wines are portioned into smaller bottles sold in 2-packs.
This format makes it easier for consumers to enjoy Starla California Red, a full-bodied and sumptuous wine alternative with a profile of sweet dark cherry, blackberry, bergamot, lavender and black pepper.
Key Themes Behind This Trend
- Mini-format Wine
- Opportunity to cater to consumers who prefer smaller portions of premium non-alcoholic wine.
- Non-alcoholic Options
- Meeting the growing demand for high-quality non-alcoholic beverages among Gen Z and Millennial consumers.
- Personalized Packaging
- Enhancing customer experience through convenient 2-pack bottles for on-the-go enjoyment.
Where This Applies
- Wine & Spirits
- Exploring new product formats in the wine industry to attract a wider customer base.
- Beverage Packaging
- Innovating packaging solutions to meet the changing preferences of health-conscious consumers.
- Marketing & Branding
- Adapting marketing strategies to target niche groups like non-drinkers and wine enthusiasts with personalized offerings.
