These canned wine products range from crisp wine spritzers to Millennial-targeted wine cans. Redefining the definition of premium or luxury beverages, canned wine formats are appealing to Millennial audiences by fusing high quality product with accessible and convenient packaging.
When it comes to blended wine cocktails, standouts include the Usual Guava Spritz, a mixed drink that combines Brut wine and 100% guava juice. The drink's tropical flavor profile and convenient packaging have made it a summer staple for beach-side and backyard gatherings.
Other canned wine products to note include Just Enough Wines' perfectly portioned drinks -- each packaged in 250-milliliter cans that equal to the equivalent of about a glass and a half -- and The Rebel Coast's range of THC-Infused sparkling wines.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
