Earlier this year, 7-Eleven introduced bottles of Voyager Point as an affordable way for consumers to discover premium vintage wine—now, the convenience store chain is launching its first private-label on-the-go wine called 'Roamer.'
The canned wine products, available in rosé and chardonnay, are specifically designed for on-the-go wine drinkers who want to enjoy wine at concerts, picnics or the beach without having to bring along a glass bottle, a corkscrew or drinking glasses. As Tim Cogil, 7-Eleven senior director of private brands, notes: "Roamer wine can share the ice chest with canned beer and soda with no additional wine paraphernalia needed."
Canned wines are extremely popular with Millennial consumers in particular, as the way these products are packaged tend to make wine not only convenient and portable, but also seemingly laid-back and approachable.
What Makes This Trend Stand Out
- Canned Wine
- Canned wine as a popular choice for on-the-go consumers.
- Private-label Wines
- Private label wines targeting younger consumers.
- Convenience Store Beverages
- Convenience stores expanding their beverage offerings to attract younger consumers.
Sectors Adopting This
- Retail
- Retailers looking to expand their private-label offerings.
- Wine Industry
- Wine producers exploring alternative wine packaging options.
- Convenience Store Industry
- Convenience stores innovating their beverage offerings to cater to younger, on-the-go consumers.
