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20 Wine Packaging Innovations

From Space-Saving Wine Packs to Canned Vino Coolers

— March 20, 2019 — Marketing
These wine packaging innovations range from conveniently canned coolers to space-saving wine packs with a flat-backed bottle design.

When it comes to traditional wine bottles with bold branding, standouts include Upshot's 360-degree calendar label design that tells the story of the wine blend's unique production process. In particular, the label breaks down how Upshot's Alexander Valley and Knights Valley grapes are "harvested, fermented, aged and bottled" while relying on simple and eye-catching graphics. Ars Longa Vita Brevis' glow-in-the-dark labels are another notable example and reveal hidden wine origin information when examined in the dark.

Additional wine packaging innovations to note include the double-walled 'Cooleo' wine bottle that is specially designed to maintain a peak wine temperature, TagItwine's app-connected bottle which tells an interactive story and Bridge Lane's beer-inspired wine keg which holds the contents of up to 26 bottles inside.
8.5
Score
Popularity
Activity
Freshness
20
Resealable Wine Cans
Resealable Wine Cans
'The Drop Wine' Offers Its Rosé in a Package with a Snappable Closure
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19
Undead AR Wine Labels
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
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18
Canned Convenience Store Wines
Canned Convenience Store Wines
7-Eleven's 'Roamer' Targets On-the-Go Wine Drinkers
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17
AR Wine Label Apps
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
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16
Party-Sized Wine Kegs
Party-Sized Wine Kegs
Bridge Lane is Selling a Wine Keg Filled with 26 Bottles of Vino
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15
Double-Walled Wine Bottles
Double-Walled Wine Bottles
The Cooleo Bottle Ensures Wine Stay Cool Without a Cooler
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14
Hop-Infused Wine Six-Packs
Hop-Infused Wine Six-Packs
The Urban Winery's White Wine IPA is Casually Packaged Like Beer
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13
Glow-in-the-Dark Wine Labels
Glow-in-the-Dark Wine Labels
Ars Longa Vita Brevis' Wine Package Design Conceals Hidden Details
<
12
App-Connected Wine Bottles
App-Connected Wine Bottles
TagItwine Offers Detailed Information on a Bottle of Wine
<
11
Calendrical Wine Bottles
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
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10
Eco-Friendly Wine Labels
Eco-Friendly Wine Labels
The Ritrama Eden Paper Labels are Made from 50% Dried Grass Fibers
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9
Space-Saving Wine Packs
Space-Saving Wine Packs
Garçon Wines' 10-Pack of Wine is Half the Size of a Conventional 6-Pack
<
8
Iridescent Ink Labels
Iridescent Ink Labels
Sterling Creativeworks' Wine Label Design Shows Off a Premium Embellishment
<
7
Luxury Millennial Rosés
Luxury Millennial Rosés
JNSQ Rosé Cru is a French-Style Wine Made with California Grapes
<
6
Fish-Inspired Wine Bottles
Fish-Inspired Wine Bottles
Fish Club Wine Uses Packaging to Explore Wine and Fish Pairings
<
5
Demystifying Wine Bottles
Demystifying Wine Bottles
'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
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4
Personalized Wine Capsules
Personalized Wine Capsules
Baby Brunello Makes a Modern Replacement for Cards on Gifted Wine
<
3
Personalized Letterbox Wines
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
<
2
Attention-Grabbing Wine Gift Packaging
Attention-Grabbing Wine Gift Packaging
These Neleman Wine Gifts Rethink the Gift-Giving
<
1
Fortune-Telling Wine Bottles
Fortune-Telling Wine Bottles
Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading
<