Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'The Drop Wine' Offers Its Rosé in a Package with a Snappable Closure

 - Jul 28, 2018
References: thedropwine & thedieline
There are a great number of brands that are now making Millennial-targeted canned wine beverages but The Drop Wine sets itself apart by sharing its products in resealable cans.

The Drop Wine's innovative canned packaging system has a sliding snap clip as a built-in component of its design, which is typically a feature that can only be had by purchasing some sort of add-on drinking accessory. As Millennials are drawn to conveniently canned wine products for their ability to enjoy them on the go, this innovative can design enhances the drinking experience by making sure the drink can be saved for a later point in time.

The commercial for The Drop Wine's resealable wine cans express the fact that they "never spill a drop," as emphasized by a variety of consumers as they go surfing, hula-hooping or rollerskating.