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Top 100 New Venture Trends in 2018

From Digital Native Concept Shops to AI-Powered Translators

— January 27, 2019 — Business
The top 2018 new venture trends highlight forward-thinking start-ups, as well as established brands that share an entrepreneurial mindset, a desire to innovate and continually add value to the lives in consumers with new products or services.

While there are countless direct-to-consumer companies that are being created to specifically target Millennials and Millennial parents, digital native brands that have made a name for themselves over the past few years are now breaking into the brick-and-mortar scene. To help these businesses gain traction, Internet giants like Facebook and eBay are setting up shops to support the community and their respective business programs.

Start-ups are also helping consumers automate everything from meals to planning special events, as well as reshape familiar products, services and experiences with ideas like mental health studios and subscription-based dental services.

To access more new venture innovations for the year ahead, check out Trend Hunter's 2019 Trend Report.
8.3
Score
Popularity
Activity
Freshness
100
Digital-Native Pop-Up Shops
Digital-Native Pop-Up Shops
The Facebook Small Business Pop-Ups Will Be Open All Holiday Season
<
99
Millennial Micro-Insurance Platforms
Millennial Micro-Insurance Platforms
Toffee Insurance Bundles Packages for Millennial Consumers
<
98
Total Wellness Memberships
Total Wellness Memberships
ClassPass is Now Offering Beauty, Wellness and Fitness Services
<
97
Adaptable Performance Menswear
Adaptable Performance Menswear
'Hill City' is the First New Brand from Gap Inc. in Over a Decade
<
96
Customized Hotel Stays
Customized Hotel Stays
Standard Hotel's Stowaway Program Aims to Compete with Airbnb
<
95
Robot Warehouse Workers
Robot Warehouse Workers
InVia Robotics is Offering Subscription-Based Robot Services to Warehouses
<
94
Mom-Centric Online Concierges
Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers
<
93
Large-Scale Airport Food Halls
Large-Scale Airport Food Halls
San Francisco Airport's Manufactory Food Hall Will Entice Foodies
<
92
Car Restoration Initiatives
Car Restoration Initiatives
'Reloaded by Creators' Will Be Restoring Classic Luxury Cars
<
91
Ultra-Minimalist Fall Streetwear Collections
Ultra-Minimalist Fall Streetwear Collections
KANCO Launches a Sleek and Slouchy Capsule for FW18
<
90
Essential eCommerce Fashion
Essential eCommerce Fashion
Amazon's Private-Label 'Meraki' Offers Classic Styles & Quality Fabric
<
89
Branded Cookie Subscription Boxes
Branded Cookie Subscription Boxes
The OREO Cookie Club Surprises Members with Monthly Treats
<
88
Creative Home Decor Illustrations
Creative Home Decor Illustrations
Gucci's Line of Homeware is Creatively Promoted on Instagram
<
87
AI-Led Construction Projects
AI-Led Construction Projects
The Start-Up Doxel is Enhancing Big Construction Projects Using Tech
<
86
VR Store Openings
VR Store Openings
IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences
<
85
Heritage-Inspired Premium Cereal Lines
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
<
84
eCommerce Occasionwear Brands
eCommerce Occasionwear Brands
Amazon's 'Truth & Fable' Takes Cues from Red Carpet Style
<
83
Permanent Pop-Up Restaurants
Permanent Pop-Up Restaurants
Pop-ups: The Restaurant Would Host a New Pop-up Every Two Months
<
82
Luxurious Music Box Designs
Luxurious Music Box Designs
Louis Vuitton Releases a Tiny and Adorable Variation of Its Trunk
<
81
Express Personal Banking Branches
Express Personal Banking Branches
'Everyday Express' is Chase's Initiative to Best Serve Customers
<
80
Creative Connection Hubs
Creative Connection Hubs
The Latest Intersect by Lexus Hub Allows Creators to Cross Paths
<
79
Rideshare Vending Systems
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
<
78
Cosmetic Microtreatment Bars
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
<
77
Driverless Delivery Vehicles
Driverless Delivery Vehicles
G Plus is a First-Ever Solid-State LiDAR Unmanned Logistics Vehicle
<
76
Music-Inspired Streetwear Collections
Music-Inspired Streetwear Collections
88rising Indulges in a Celebratory Collaboration with GUESS
<
75
Mini Co-Branded Coffee Shots
Mini Co-Branded Coffee Shots
The New Line of Forto Coffee Shots Boasts Tastes from Global Brands
<
74
Minimalist Influencer Halloween Costumes
Minimalist Influencer Halloween Costumes
Urban Outfitters Taps into the Recent Cultural Phenomenon
<
73
Design-Forward Tattoo-Style Apparel
Design-Forward Tattoo-Style Apparel
The Sorry Mom Tattoo Studio Boasts a Minimalist Tee Colelction
<
72
Flexible Corporate Fitness Packages
Flexible Corporate Fitness Packages
ClassPass and Justworks are Supporting a Millennial Workforce
<
71
Eco Door-Delivery Laundry Detergents
Eco Door-Delivery Laundry Detergents
P&G's Tide Eco-Box is Convenience-Focused & Planet-Friendly
<
70
Fully Customizable Lounge Systems
Fully Customizable Lounge Systems
Coalesse's Launch Answers to Contemporary Design Inclinations
<
69
Augmented Reality Online Shopping
Augmented Reality Online Shopping
Opendesk Allows Its Customers to Choose Furniture with AR
<
68
Instagram-Friendly Ice Cream Parlors
Instagram-Friendly Ice Cream Parlors
California's Cauldron Ice Cream Will Open 5 Toronto Locations
<
67
Gamified DTC Vitamin Apps
Gamified DTC Vitamin Apps
The Care/Of App Gamifies the Process of Wellness
<
66
Wellness-Focused Flying Experiences
Wellness-Focused Flying Experiences
Singapore Airlines Enhances its Ultra-Long-Haul Flight
<
65
Futuristic Aerial Taxi Services
Futuristic Aerial Taxi Services
Uber Drew Inspiration from Drones for Its Flying Car Concept
<
64
Subscription-Based Dental Services
Subscription-Based Dental Services
Lydian Dental is Reinventing the Dentist for Millennials
<
63
Kid-Targeted Personalized Clothing Boxes
Kid-Targeted Personalized Clothing Boxes
KidBox Boasts Stylish and Affordable Back-to-School Kits
<
62
Design Studio-Owned Furniture Collections
Design Studio-Owned Furniture Collections
NIRU Slow Creations' First Line Boasts a Minimalist Lamp
<
61
Holistic Packaging Startups
Holistic Packaging Startups
'Lumi' Combines Packaging Touchpoints into a Single Experience
<
60
Fast Food Recycling Initiatives
Fast Food Recycling Initiatives
McDonald's Recycling Project Aims to Make Eco-Friendly Packaging
<
59
Same-Day Autonomous Deliveries
Same-Day Autonomous Deliveries
Kroger is Teaming Up with Self-Driving Car Start-Up Nuro
<
58
Sustainable Cup Solutions
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
<
57
Boldly Empowering Visual Identities
Boldly Empowering Visual Identities
Juan Carlos Pagan & Jens Marklund's Collab Defines Joan
<
56
Youthful O2O Food Halls
Youthful O2O Food Halls
VICE's MUNCHIES Food Hall Offers a First-of-Its-Kind Offline Experience
<
55
Mobile Curbside Delivery Apps
Mobile Curbside Delivery Apps
The FlyBuy App Engenders Curbside Pickup for Any Restaurant
<
54
Multi-Consumable Limited Edition Drinks
Multi-Consumable Limited Edition Drinks
Coca-Cola Australia's Batch Blends are Intended for Adults
<
53
E-Commerce-Friendly Concept Stores
E-Commerce-Friendly Concept Stores
The Batch Shop Aids the Informed Buyer in Online Purchases
<
52
Dark-Lit Elegant Restaurant Interiors
Dark-Lit Elegant Restaurant Interiors
Workstead Focuses on Modernity & Darkness for Its Project
<
51
Digital Native Concept Shops
Digital Native Concept Shops
BrandBox is a New Retail Concept Bridging Physical and Digital
<
50
Non-Chocolate Chocolate Bars
Non-Chocolate Chocolate Bars
kAAKAO Uses Cocoa & Dates in the Making of Its Revolutionary Product
<
49
Social Media-Optimized Logo Redesigns
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
<
48
Pain-Free Curly Hair Stylings
Pain-Free Curly Hair Stylings
The PuffCuff Was Awarded the Sally Beauty Innovation Award
<
47
Male-Friendly Flower Webshops
Male-Friendly Flower Webshops
'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men
<
46
Expansive Coffee Halls
Expansive Coffee Halls
The New Starbucks Reserve Store is Open at the Brand's Seattle Headquarters
<
45
Adaptable Foldable Phone Devices
Adaptable Foldable Phone Devices
Samsung's Foldable Phone is Set to Drop on the Market in 2019
<
44
Inclusive Cannabis Lifestyle Brands
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
<
43
Low-Cost Essential Brands
Low-Cost Essential Brands
Target's 'Smartly' Sells a Wide Range of Goods for Under $2
<
42
Entrepreneurial Concept Shops
Entrepreneurial Concept Shops
eBay's 'The New Stand' Store Spotlights Innovative Small Businesses
<
41
Inaugural Comfort-Focused Menswear
Inaugural Comfort-Focused Menswear
Lolë Launches Its First-Ever Men's Activewear Collection
<
40
On-Demand Experiential Services
On-Demand Experiential Services
'Funspree' in Toronto Delivers Experiences Rather Than Things
<
39
Minimalist Canned Wines
Minimalist Canned Wines
WineSociety is a Premium Can Wine Brand Targeted at Millennials
<
38
Affordable Baby Subscription Boxes
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
<
37
Autonomous Grocery Delivery Cars
Autonomous Grocery Delivery Cars
AutoX Drives a "Mobile Shelf" to Customers on the Spot
<
36
Millennial Start-Up Services
Millennial Start-Up Services
Office Depot's BizBox Empowers Business Owners with Growth Tools
<
35
AI Feminine Care Services
AI Feminine Care Services
Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions
<
34
Reinveted Belt Designs
Reinveted Belt Designs
Hyddin's Take on the Belt Reimagines the Accessory with a Hidden Flap
<
33
Strikingly Icy Lookbook Photography
Strikingly Icy Lookbook Photography
The Highsnobiety x THE ARRIVALS Collab Was Shot in Iceland
<
32
Natural Home Cleaning Kits
Natural Home Cleaning Kits
supernatural's Simple Products are Made with "Conscious Concentrates"
<
31
Electric Twist-and-Go Motorbikes
Electric Twist-and-Go Motorbikes
This Harley-Davidson Motorbike is a First for the Iconic Company
<
30
Daring Unconventional Cookie Flavors
Daring Unconventional Cookie Flavors
Oreo Cookie Flavors Extend to Spice with Wasabi and Hot Wings
<
29
Environmental Creator Features
Environmental Creator Features
Kickstarter's 'Environmental Commitments' Showcases Eco-Promises
<
28
Minimalist Leather Card Sleeves
Minimalist Leather Card Sleeves
Baron Fig Expanded Its Business to Luxury-Inspired Leather Goods
<
27
Salad Vending Machines
Salad Vending Machines
'Shake Salad' Targets Busy, Health-Conscious Consumers
<
26
Iconic Ice Tea-Themed Streetwear
Iconic Ice Tea-Themed Streetwear
AriZona Launches a Limited Edition Fashion Collection
<
25
Eco Lifestyle Laundromats
Eco Lifestyle Laundromats
'Celsious' is an Eco-Friendly Laundromat with Organic Kombucha on Tap
<
24
Style-Specific Home Decor Lines
Style-Specific Home Decor Lines
Burrow's Expands to Include a Line of Pillows and Throw Blankets
<
23
Ice Cream Coffee Shops
Ice Cream Coffee Shops
OddFellows Opens 'Coffee & Cream' — a Shop Dedicated to the Popular Combo
<
22
Contemporary Streetwear Miami Pop-Ups
Contemporary Streetwear Miami Pop-Ups
Fight Club's Temporary Activation Offers Fashion & Footwear
<
21
Multi-Brand Pharmacy Concepts
Multi-Brand Pharmacy Concepts
'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
<
20
Design-Focused App Accounts
Design-Focused App Accounts
An Official Instagram Design Account is Showcasing Creative Works
<
19
Stylish Contemporary Designer Furniture
Stylish Contemporary Designer Furniture
Jonathan Adler's 'Now House' is Available on Amazon
<
18
Next-Gen Shopping Systems
Next-Gen Shopping Systems
SwiftGo Enhances In-Store Shopping with Carts, Apps and Weighing Devices
<
17
Automated Healthy Eateries
Automated Healthy Eateries
Amsterdam's 'Health Food Wall' Will Provide Takeaway Plant-Based Food
<
16
Modern Youth Fashion Brand
Modern Youth Fashion Brand
Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice
<
15
Retro Multi-Colored Clothing Designs
Retro Multi-Colored Clothing Designs
Forever 21 and Wilson Partner for a Tennis-Inspired Capsule
<
14
Coffee Lounge Tech Shops
Coffee Lounge Tech Shops
'The Lounge' by AT&T is a Hybrid Retail Store and Coffee Shop Hangout
<
13
Quirky Retro Fashion Campaigns
Quirky Retro Fashion Campaigns
Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet
<
12
Multifunctional Foldable Tablet Designs
Multifunctional Foldable Tablet Designs
Royole's FlexPai Can Be Used as a Tablet and a Smartphone
<
11
Tiny Home Marketplaces
Tiny Home Marketplaces
'Hutcamp' is for Buying, Selling, and Renting Tiny and Unusual Lodgings
<
10
Convenient Cafe-Style Laundromats
Convenient Cafe-Style Laundromats
The Celsious is a Laundromat in Brooklyn, Owned by Two Sisters
<
9
DIY Produce Kits
DIY Produce Kits
'Aggressively Organic' Aims to Make Indoor Farming Accessible & Affordable
<
8
Design-Forward Contemporary Retail Experiences
Design-Forward Contemporary Retail Experiences
Dover Street Market's LA Shop is Very Artistic
<
7
Fashionable Snacky See-Through Bags
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
<
6
Co-Learning Concept Spaces
Co-Learning Concept Spaces
'Campfire Campus' Sets Itself Apart as Asia’s First Co-Learning Space
<
5
Free-From Produce Lines
Free-From Produce Lines
Eden Green Technology's Crisply Makes Locally Grown, Fresh-Picked Produce
<
4
eCommerce Bargain Shops
eCommerce Bargain Shops
Items from Amazon's '$10 & Under' Collection Ship for Free
<
3
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
<
2
Provocative Fully Transparent Fashion
Provocative Fully Transparent Fashion
Axel Arigato Teams Up with Samsung for an Alluring Editorial
<
1
Exaggerated Fashion Runway Lines
Exaggerated Fashion Runway Lines
Kota Okuda's Inaugural Venture into Fashion is Provocative
<