The top 2018 new venture trends highlight forward-thinking start-ups, as well as established brands that share an entrepreneurial mindset, a desire to innovate and continually add value to the lives in consumers with new products or services.
While there are countless direct-to-consumer companies that are being created to specifically target Millennials and Millennial parents, digital native brands that have made a name for themselves over the past few years are now breaking into the brick-and-mortar scene. To help these businesses gain traction, Internet giants like Facebook and eBay are setting up shops to support the community and their respective business programs.
Start-ups are also helping consumers automate everything from meals to planning special events, as well as reshape familiar products, services and experiences with ideas like mental health studios and subscription-based dental services.
To access more new venture innovations for the year ahead, check out Trend Hunter's 2019 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
