Top 100 New Venture Trends in 2018

From Digital Native Concept Shops to AI-Powered Translators

— January 27, 2019 — Business
The top 2018 new venture trends highlight forward-thinking start-ups, as well as established brands that share an entrepreneurial mindset, a desire to innovate and continually add value to the lives in consumers with new products or services.

While there are countless direct-to-consumer companies that are being created to specifically target Millennials and Millennial parents, digital native brands that have made a name for themselves over the past few years are now breaking into the brick-and-mortar scene. To help these businesses gain traction, Internet giants like Facebook and eBay are setting up shops to support the community and their respective business programs.

Start-ups are also helping consumers automate everything from meals to planning special events, as well as reshape familiar products, services and experiences with ideas like mental health studios and subscription-based dental services.

To access more new venture innovations for the year ahead, check out Trend Hunter's 2019 Trend Report.
6.9
Score
Popularity
Activity
Freshness
98
Digital-Native Pop-Up Shops
Digital-Native Pop-Up Shops
The Facebook Small Business Pop-Ups Will Be Open All Holiday Season
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97
Millennial Micro-Insurance Platforms
Millennial Micro-Insurance Platforms
Toffee Insurance Bundles Packages for Millennial Consumers
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96
Total Wellness Memberships
Total Wellness Memberships
ClassPass is Now Offering Beauty, Wellness and Fitness Services
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95
Adaptable Performance Menswear
Adaptable Performance Menswear
'Hill City' is the First New Brand from Gap Inc. in Over a Decade
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94
AI-Led Construction Projects
AI-Led Construction Projects
The Start-Up Doxel is Enhancing Big Construction Projects Using Tech
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93
Robot Warehouse Workers
Robot Warehouse Workers
InVia Robotics is Offering Subscription-Based Robot Services to Warehouses
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92
Essential eCommerce Fashion
Essential eCommerce Fashion
Amazon's Private-Label 'Meraki' Offers Classic Styles & Quality Fabric
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91
Branded Cookie Subscription Boxes
Branded Cookie Subscription Boxes
The OREO Cookie Club Surprises Members with Monthly Treats
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90
Customized Hotel Stays
Customized Hotel Stays
Standard Hotel's Stowaway Program Aims to Compete with Airbnb
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89
Mom-Centric Online Concierges
Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers
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88
Permanent Pop-Up Restaurants
Permanent Pop-Up Restaurants
Pop-ups: The Restaurant Would Host a New Pop-up Every Two Months
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87
Car Restoration Initiatives
Car Restoration Initiatives
'Reloaded by Creators' Will Be Restoring Classic Luxury Cars
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86
Creative Home Decor Illustrations
Creative Home Decor Illustrations
Gucci's Line of Homeware is Creatively Promoted on Instagram
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85
eCommerce Occasionwear Brands
eCommerce Occasionwear Brands
Amazon's 'Truth & Fable' Takes Cues from Red Carpet Style
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84
Creative Connection Hubs
Creative Connection Hubs
The Latest Intersect by Lexus Hub Allows Creators to Cross Paths
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83
Rideshare Vending Systems
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
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82
Large-Scale Airport Food Halls
Large-Scale Airport Food Halls
San Francisco Airport's Manufactory Food Hall Will Entice Foodies
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81
VR Store Openings
VR Store Openings
IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences
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80
Ultra-Minimalist Fall Streetwear Collections
Ultra-Minimalist Fall Streetwear Collections
KANCO Launches a Sleek and Slouchy Capsule for FW18
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79
Flexible Corporate Fitness Packages
Flexible Corporate Fitness Packages
ClassPass and Justworks are Supporting a Millennial Workforce
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78
Driverless Delivery Vehicles
Driverless Delivery Vehicles
G Plus is a First-Ever Solid-State LiDAR Unmanned Logistics Vehicle
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77
Express Personal Banking Branches
Express Personal Banking Branches
'Everyday Express' is Chase's Initiative to Best Serve Customers
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76
Luxurious Music Box Designs
Luxurious Music Box Designs
Louis Vuitton Releases a Tiny and Adorable Variation of Its Trunk
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75
Instagram-Friendly Ice Cream Parlors
Instagram-Friendly Ice Cream Parlors
California's Cauldron Ice Cream Will Open 5 Toronto Locations
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74
Music-Inspired Streetwear Collections
Music-Inspired Streetwear Collections
88rising Indulges in a Celebratory Collaboration with GUESS
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73
Design-Forward Tattoo-Style Apparel
Design-Forward Tattoo-Style Apparel
The Sorry Mom Tattoo Studio Boasts a Minimalist Tee Colelction
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72
Wellness-Focused Flying Experiences
Wellness-Focused Flying Experiences
Singapore Airlines Enhances its Ultra-Long-Haul Flight
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71
Fully Customizable Lounge Systems
Fully Customizable Lounge Systems
Coalesse's Launch Answers to Contemporary Design Inclinations
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70
Kid-Targeted Personalized Clothing Boxes
Kid-Targeted Personalized Clothing Boxes
KidBox Boasts Stylish and Affordable Back-to-School Kits
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69
Cosmetic Microtreatment Bars
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
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68
Minimalist Influencer Halloween Costumes
Minimalist Influencer Halloween Costumes
Urban Outfitters Taps into the Recent Cultural Phenomenon
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67
Heritage-Inspired Premium Cereal Lines
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
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66
Youthful O2O Food Halls
Youthful O2O Food Halls
VICE's MUNCHIES Food Hall Offers a First-of-Its-Kind Offline Experience
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65
Multi-Consumable Limited Edition Drinks
Multi-Consumable Limited Edition Drinks
Coca-Cola Australia's Batch Blends are Intended for Adults
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64
Holistic Packaging Startups
Holistic Packaging Startups
'Lumi' Combines Packaging Touchpoints into a Single Experience
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63
Boldly Empowering Visual Identities
Boldly Empowering Visual Identities
Juan Carlos Pagan & Jens Marklund's Collab Defines Joan
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62
Futuristic Aerial Taxi Services
Futuristic Aerial Taxi Services
Uber Drew Inspiration from Drones for Its Flying Car Concept
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61
Non-Chocolate Chocolate Bars
Non-Chocolate Chocolate Bars
kAAKAO Uses Cocoa & Dates in the Making of Its Revolutionary Product
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60
Mini Co-Branded Coffee Shots
Mini Co-Branded Coffee Shots
The New Line of Forto Coffee Shots Boasts Tastes from Global Brands
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59
Fast Food Recycling Initiatives
Fast Food Recycling Initiatives
McDonald's Recycling Project Aims to Make Eco-Friendly Packaging
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58
Adaptable Foldable Phone Devices
Adaptable Foldable Phone Devices
Samsung's Foldable Phone is Set to Drop on the Market in 2019
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57
Low-Cost Essential Brands
Low-Cost Essential Brands
Target's 'Smartly' Sells a Wide Range of Goods for Under $2
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56
On-Demand Experiential Services
On-Demand Experiential Services
'Funspree' in Toronto Delivers Experiences Rather Than Things
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55
Sustainable Cup Solutions
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
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54
Pain-Free Curly Hair Stylings
Pain-Free Curly Hair Stylings
The PuffCuff Was Awarded the Sally Beauty Innovation Award
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53
Entrepreneurial Concept Shops
Entrepreneurial Concept Shops
eBay's 'The New Stand' Store Spotlights Innovative Small Businesses
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52
Reinveted Belt Designs
Reinveted Belt Designs
Hyddin's Take on the Belt Reimagines the Accessory with a Hidden Flap
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51
Gamified DTC Vitamin Apps
Gamified DTC Vitamin Apps
The Care/Of App Gamifies the Process of Wellness
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50
Affordable Baby Subscription Boxes
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
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49
Augmented Reality Online Shopping
Augmented Reality Online Shopping
Opendesk Allows Its Customers to Choose Furniture with AR
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48
E-Commerce-Friendly Concept Stores
E-Commerce-Friendly Concept Stores
The Batch Shop Aids the Informed Buyer in Online Purchases
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47
Digital Native Concept Shops
Digital Native Concept Shops
BrandBox is a New Retail Concept Bridging Physical and Digital
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46
Inaugural Comfort-Focused Menswear
Inaugural Comfort-Focused Menswear
Lolë Launches Its First-Ever Men's Activewear Collection
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45
Millennial Start-Up Services
Millennial Start-Up Services
Office Depot's BizBox Empowers Business Owners with Growth Tools
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44
Design Studio-Owned Furniture Collections
Design Studio-Owned Furniture Collections
NIRU Slow Creations' First Line Boasts a Minimalist Lamp
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43
Natural Home Cleaning Kits
Natural Home Cleaning Kits
supernatural's Simple Products are Made with "Conscious Concentrates"
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42
Male-Friendly Flower Webshops
Male-Friendly Flower Webshops
'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men
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41
Mobile Curbside Delivery Apps
Mobile Curbside Delivery Apps
The FlyBuy App Engenders Curbside Pickup for Any Restaurant
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40
Daring Unconventional Cookie Flavors
Daring Unconventional Cookie Flavors
Oreo Cookie Flavors Extend to Spice with Wasabi and Hot Wings
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39
Expansive Coffee Halls
Expansive Coffee Halls
The New Starbucks Reserve Store is Open at the Brand's Seattle Headquarters
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38
Style-Specific Home Decor Lines
Style-Specific Home Decor Lines
Burrow's Expands to Include a Line of Pillows and Throw Blankets
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37
Social Media-Optimized Logo Redesigns
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
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36
Autonomous Grocery Delivery Cars
Autonomous Grocery Delivery Cars
AutoX Drives a "Mobile Shelf" to Customers on the Spot
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35
AI Feminine Care Services
AI Feminine Care Services
Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions
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34
Eco Lifestyle Laundromats
Eco Lifestyle Laundromats
'Celsious' is an Eco-Friendly Laundromat with Organic Kombucha on Tap
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33
Inclusive Cannabis Lifestyle Brands
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
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32
Same-Day Autonomous Deliveries
Same-Day Autonomous Deliveries
Kroger is Teaming Up with Self-Driving Car Start-Up Nuro
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31
Strikingly Icy Lookbook Photography
Strikingly Icy Lookbook Photography
The Highsnobiety x THE ARRIVALS Collab Was Shot in Iceland
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30
Minimalist Leather Card Sleeves
Minimalist Leather Card Sleeves
Baron Fig Expanded Its Business to Luxury-Inspired Leather Goods
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29
Stylish Contemporary Designer Furniture
Stylish Contemporary Designer Furniture
Jonathan Adler's 'Now House' is Available on Amazon
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28
Minimalist Canned Wines
Minimalist Canned Wines
WineSociety is a Premium Can Wine Brand Targeted at Millennials
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27
Design-Focused App Accounts
Design-Focused App Accounts
An Official Instagram Design Account is Showcasing Creative Works
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26
Subscription-Based Dental Services
Subscription-Based Dental Services
Lydian Dental is Reinventing the Dentist for Millennials
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25
Contemporary Streetwear Miami Pop-Ups
Contemporary Streetwear Miami Pop-Ups
Fight Club's Temporary Activation Offers Fashion & Footwear
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24
Multi-Brand Pharmacy Concepts
Multi-Brand Pharmacy Concepts
'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
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23
Salad Vending Machines
Salad Vending Machines
'Shake Salad' Targets Busy, Health-Conscious Consumers
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22
Dark-Lit Elegant Restaurant Interiors
Dark-Lit Elegant Restaurant Interiors
Workstead Focuses on Modernity & Darkness for Its Project
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21
Next-Gen Shopping Systems
Next-Gen Shopping Systems
SwiftGo Enhances In-Store Shopping with Carts, Apps and Weighing Devices
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20
Iconic Ice Tea-Themed Streetwear
Iconic Ice Tea-Themed Streetwear
AriZona Launches a Limited Edition Fashion Collection
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19
Automated Healthy Eateries
Automated Healthy Eateries
Amsterdam's 'Health Food Wall' Will Provide Takeaway Plant-Based Food
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18
Retro Multi-Colored Clothing Designs
Retro Multi-Colored Clothing Designs
Forever 21 and Wilson Partner for a Tennis-Inspired Capsule
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17
Electric Twist-and-Go Motorbikes
Electric Twist-and-Go Motorbikes
This Harley-Davidson Motorbike is a First for the Iconic Company
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16
Modern Youth Fashion Brand
Modern Youth Fashion Brand
Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice
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15
Multifunctional Foldable Tablet Designs
Multifunctional Foldable Tablet Designs
Royole's FlexPai Can Be Used as a Tablet and a Smartphone
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14
Quirky Retro Fashion Campaigns
Quirky Retro Fashion Campaigns
Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet
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13
Ice Cream Coffee Shops
Ice Cream Coffee Shops
OddFellows Opens 'Coffee & Cream' — a Shop Dedicated to the Popular Combo
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12
Coffee Lounge Tech Shops
Coffee Lounge Tech Shops
'The Lounge' by AT&T is a Hybrid Retail Store and Coffee Shop Hangout
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11
Tiny Home Marketplaces
Tiny Home Marketplaces
'Hutcamp' is for Buying, Selling, and Renting Tiny and Unusual Lodgings
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10
Convenient Cafe-Style Laundromats
Convenient Cafe-Style Laundromats
The Celsious is a Laundromat in Brooklyn, Owned by Two Sisters
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9
Fashionable Snacky See-Through Bags
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
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8
DIY Produce Kits
DIY Produce Kits
'Aggressively Organic' Aims to Make Indoor Farming Accessible & Affordable
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7
Free-From Produce Lines
Free-From Produce Lines
Eden Green Technology's Crisply Makes Locally Grown, Fresh-Picked Produce
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6
eCommerce Bargain Shops
eCommerce Bargain Shops
Items from Amazon's '$10 & Under' Collection Ship for Free
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5
Co-Learning Concept Spaces
Co-Learning Concept Spaces
'Campfire Campus' Sets Itself Apart as Asia’s First Co-Learning Space
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4
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
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3
Design-Forward Contemporary Retail Experiences
Design-Forward Contemporary Retail Experiences
Dover Street Market's LA Shop is Very Artistic
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2
Provocative Fully Transparent Fashion
Provocative Fully Transparent Fashion
Axel Arigato Teams Up with Samsung for an Alluring Editorial
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1
Exaggerated Fashion Runway Lines
Exaggerated Fashion Runway Lines
Kota Okuda's Inaugural Venture into Fashion is Provocative
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