Opendesk is leading the way for the furniture industry with an augmented reality online shopping experience that does not require a third-party app as it can be directly accessed in Safari from an iOS device. The feature enables potential customers to better visualize how the company's pieces will look in the setting of their own home prior purchase. This is an incredibly accessible use of technology that really familiarizes users with the inherent benefits of AR.
Moreover, the augmented reality online shopping experience is a wonderful way for Opendesk to reach its consumers. The company has no stock nor a brick-and-mortar showroom. Products are made on-demand and sold through an e-commerce platform. Thus, the AR feature is a helpful visualization tool for the potential consumer.