Coca-Cola Australia revolutionizes the way consumers regard the product with Batch Blends. Since many adults enjoy alcoholic beverages with the popular carbonated drink as a chase, the megabrand decided to create a product that is specifically meant to be enjoyed after dark. Launched in select bars, restaurants, and hotels across Australia, Batch Blends can be enjoyed on its own, as a mixer or an addition to a cocktail recipe. The sleek design of the can successfully communicates the intended sophistication of the product.
Batch Blends comes in two options with Coca-Cola's original flavor as a base. The first one boasts the combination of coffee and chocolate, while the other is caramel. The adult-centric drinks are definitely a luxe upgrade for the accessible brand.