What is the trend of multi-consumable limited edition drinks?

Coca-Cola Australia's Batch Blends cater to the growing trend of multi-consumable drinks that can be enjoyed on their own, as a mixer, or as an addition to a cocktail recipe.

What is the trend of sleek packaging design?

Coca-Cola Australia's Batch Blends showcases the trend of using sleek and sophisticated packaging to communicate the intended sophistication of a product.

What are the implications for the beverage industry?

Coca-Cola Australia's Batch Blends disrupt the beverage industry by offering a unique and upscale option for consumers who enjoy alcoholic beverages with the popular carbonated drink as a chase.

What are the implications for the hospitality industry?

Coca-Cola Australia's Batch Blends provide a new and enticing beverage option for bars, restaurants, and hotels, catering specifically to adults who seek a more sophisticated drink.

What are the implications for the cocktail industry?

Coca-Cola Australia's Batch Blends offer a disruptive innovation opportunity in the cocktail industry by providing a pre-made mixer or addition for cocktail recipes, saving time and effort for bartenders.

Multi-Consumable Limited Edition Drinks : batch blends

Ready-to-Drink Rum Canned Cocktails Image 1

Ready-to-Drink Rum Canned Cocktails Image 2

Coca-Cola Australia's Batch Blends are Intended for Adults

Kalin Ned — October 18, 2018 — Lifestyle

References: news.au & designtaxi

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Coca-Cola Australia revolutionizes the way consumers regard the product with Batch Blends. Since many adults enjoy alcoholic beverages with the popular carbonated drink as a chase, the megabrand decided to create a product that is specifically meant to be enjoyed after dark. Launched in select bars, restaurants, and hotels across Australia, Batch Blends can be enjoyed on its own, as a mixer or an addition to a cocktail recipe. The sleek design of the can successfully communicates the intended sophistication of the product.

Batch Blends comes in two options with Coca-Cola's original flavor as a base. The first one boasts the combination of coffee and chocolate, while the other is caramel. The adult-centric drinks are definitely a luxe upgrade for the accessible brand.

Trend Themes

Multi-consumable Limited Edition Drinks — Coca-Cola Australia's Batch Blends cater to the growing trend of multi-consumable drinks that can be enjoyed on their own, as a mixer, or as an addition to a cocktail recipe.
Adult-centric Alcoholic Beverages — Coca-Cola Australia's Batch Blends tap into the trend of adults enjoying alcoholic beverages with the popular carbonated drink as a chase, providing a sophisticated option specifically meant to be enjoyed after dark.
Sleek Packaging Design — Coca-Cola Australia's Batch Blends showcases the trend of using sleek and sophisticated packaging to communicate the intended sophistication of a product.

Industry Implications

Beverage — Coca-Cola Australia's Batch Blends disrupt the beverage industry by offering a unique and upscale option for consumers who enjoy alcoholic beverages with the popular carbonated drink as a chase.
Hospitality — Coca-Cola Australia's Batch Blends provide a new and enticing beverage option for bars, restaurants, and hotels, catering specifically to adults who seek a more sophisticated drink.
Cocktail — Coca-Cola Australia's Batch Blends offer a disruptive innovation opportunity in the cocktail industry by providing a pre-made mixer or addition for cocktail recipes, saving time and effort for bartenders.

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