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Top 100 Romance Trends in 2018

From Sci-Fi Dating Games to Alternative Engagement Rings

— January 12, 2019 — Lifestyle
As the top 2018 romance trends reveal, eligible consumers are interested in online dating—specifically with the help of apps, sites or services that give them confidence and provide authentic connections. As such, a growing number of dating services are being created to provide empowering and niche matchmaking opportunities.

While Bumble paved the way as a "female-friendly" alternative to Tinder, new apps are emerging to offer safe and sometimes even anonymous experiences that have the best interests of women in mind. At the same time, those looking for modern romance are also able to sign up for services that will connect potential matches based on everything from similar passwords to a shared love of dogs.

Now that online dating has gone mainstream, social media platforms are now beginning to introduce dating features rather than solely focusing on content sharing and friendship connections.

To learn more about romance trends in the year ahead, check out our 2019 Trend Report.
7
Score
Popularity
Activity
Freshness
100
Resume-Style Dating Services
Resume-Style Dating Services
'Apply to Date' Lets Social Media Users Put Together a Dating Resume
<
99
Curated Wedding Registries
Curated Wedding Registries
The 'Slowdance' Wedding Registry Service Offers Personalized Styling
<
98
Wedding-Rating Sites
Wedding-Rating Sites
'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories
<
97
Wedding Dress Brow Events
Wedding Dress Brow Events
Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes
<
96
Hug-Optimized Trench Coats
Hug-Optimized Trench Coats
Monki Created an Outerwear Piece to Deliver the Perfect Hug
<
95
Mobile Couples Therapy Apps
Mobile Couples Therapy Apps
The We Did It App Hopes to Bring Couples Closer
<
94
Canine-Considering Dating Apps
Canine-Considering Dating Apps
The 'Dig' App Helps You Date People Who Own Specific Kinds of Dogs
<
93
Culturally Specific Dating Apps
Culturally Specific Dating Apps
AmoLatino is Pairing Up Latin American Individuals
<
92
Two-Day Wedding Planning Programs
Two-Day Wedding Planning Programs
Sandals' Test Drive Program Lets Couples 'Test' Their Wedding
<
91
Experiential Dating App Events
Experiential Dating App Events
Camp Meets Bagel is Part of Coffee Meets Bagel's CMB Experiences
<
90
Voice-Based Dating Apps
Voice-Based Dating Apps
The Waving Dating App Lets Users Upload Voice Memos Instead of Selfies
<
89
Inclusive Relationship Emojis
Inclusive Relationship Emojis
Tinder is Petitioning for the Addition of Interracial Couple Emojis
<
88
Family-Friendly Airplane Seats
Family-Friendly Airplane Seats
Air New Zealand's Skycouch Converts Three Seats Into One
<
87
Couple-Friendly Subscription Boxes
Couple-Friendly Subscription Boxes
The Bondingbox Delivers Tasty Treats and Cute Activities
<
86
Bold LGBTQ-Supporting Publicity Stunts
Bold LGBTQ-Supporting Publicity Stunts
Coca-Cola Celebrates Pride with That 'Coke is a Fanta'
<
85
Anonymous Profile Dating Apps
Anonymous Profile Dating Apps
The 'Blonde' Dating App Only Shows a Woman's Profile if She Chooses
<
84
GIF-Inspired Dating Photos
GIF-Inspired Dating Photos
Tinder Loops is the Latest Evolution of the Popular Dating App
<
83
Unhealthy Relationship Gift Shops
Unhealthy Relationship Gift Shops
The Love Better Store Sends a Powerful Message About Abuse
<
82
Trivia-Focused Dating Apps
Trivia-Focused Dating Apps
The Updated Lively App Hopes Users Will Connect Over Live Video Trivia
<
81
Romantic Tandem Bicycle Tours
Romantic Tandem Bicycle Tours
This Romantic Bike Tour Takes Place on Valentine's Day
<
80
Genetic Dating Apps
Genetic Dating Apps
The Pheramor App Includes DNA in Its Matching Algorithm
<
79
Shadowy Dating Events
Shadowy Dating Events
Bompas & Parr is Creating the "Ultimate Blind Date" for a Dating App Launch
<
78
Romantic Gummy Candies
Romantic Gummy Candies
Trader Joe’s Gummy Xs & Os Put a Sweet Twist on Hugs and Kisses
<
77
Hyper-Local Dating Updates
Hyper-Local Dating Updates
'Tinder Places' Adds Local Habits to the Popular Dating App
<
76
Romantic Bakery Dinners
Romantic Bakery Dinners
Greggs and Open Table are Hosting In-Store Valentine's Day Dinners
<
75
Sci-Fi Dating Games
Sci-Fi Dating Games
'coach.dating' is Based Off an Episode of Netflix's 'Black Mirror'
<
74
Creatively Romantic Beauty Commercials
Creatively Romantic Beauty Commercials
Shiseido Targets Halloween Consumers with Heart-Warming Ads
<
73
Quiz-Based Dating Apps
Quiz-Based Dating Apps
The 'Koko' Dating App Lets Users Easily Share Their Personal Preferences
<
72
DIY Wedding Cake Kits
DIY Wedding Cake Kits
Eli's Cheesecake's Tiered Cheesecake Kit Celebrates the Royal Wedding
<
71
Interactive Companionship Mirrors
Interactive Companionship Mirrors
The 'Novera' Smart Mirror Design Talks and Responds to Emotions
<
70
Guided Conversation Apps
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
<
69
Boy Musk Candle Scents
Boy Musk Candle Scents
Boy Smells Have Floral, Fruity, Herbal and Woody Aromas
<
68
Vinyl-Based Couple Portraits
Vinyl-Based Couple Portraits
Ben Riley Immortalizes Lovers on Canvas with Crushed Vinyl
<
67
Low-Key Fast Food Proposals
Low-Key Fast Food Proposals
Marc Jacobs' Marriage Proposal is Incredibly Adorable and Laid-Back
<
66
Botanical-Infused Soy Candles
Botanical-Infused Soy Candles
Tokyn Candles are Handmade and Inspired by Japanese Culture
<
65
Activity-Based Dating Apps
Activity-Based Dating Apps
'Invite and Meet' Has Users Partake in Activities to Form a Connection
<
64
Poetic Sick Bag Campaigns
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
<
63
Password-Matched Dating Sites
Password-Matched Dating Sites
'Words of Heat' Uses Matching Passwords to Connect People
<
62
Waitlisted Dating Apps
Waitlisted Dating Apps
The 'Vyve' App Prioritizes Serious Connections Over Frivolous Dating
<
61
Dating App Snooze Features
Dating App Snooze Features
The Bumble "Snooze" Option Lets Users Take a Break from Online Dating
<
60
Engagement-Focused Dating App Updates
Engagement-Focused Dating App Updates
The 'Ladies First' Tinder Update is Similar to Bumble
<
59
Sushi Speed Dating Sessions
Sushi Speed Dating Sessions
This Pan-Asian Street Food Bar Hosted a Speed Dating Event
<
58
Dating Show Winter Games
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
<
57
Matchmaking Pizza Bots
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
<
56
Dog-Friendly Dating Apps
Dog-Friendly Dating Apps
The 'Dig' Dating App Connects Canine Lovers Together
<
55
Engraved Titanium Couple's Bracelets
Engraved Titanium Couple's Bracelets
The 'His Queen, Her King' Bracelets Celebrate Romance
<
54
Cryptocurrency Dating Apps
Cryptocurrency Dating Apps
The LUXY Dating App is Allowing Users the Ability to Pay with Bitcoin
<
53
Sense-Based Dating Shows
Sense-Based Dating Shows
Go Button Media is Currently Casting for 'Sense Appeal' in Toronto
<
52
Social Media Dating Apps
Social Media Dating Apps
'Warble' Romantically Connects Twitter Users Together
<
51
Experiential Matchmaking Events
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
<
50
Romantic Video Games
Romantic Video Games
'Florence' Dives into the Complexity of Love and Romance
<
49
Classically Elegant Bridal Gowns
Classically Elegant Bridal Gowns
Jenny Packham's Haute Couture Bridal Wear is Romantic & Delicate
<
48
Anatomic Heart-Shaped Plush Toys
Anatomic Heart-Shaped Plush Toys
The 'I Heart Guts!' Heart is the Perfect Gift for Valentine's Day
<
47
Engagement Ring Security Codes
Engagement Ring Security Codes
This UK Airport Has a Secret Code to Sneak Rings Through Security
<
46
Valentine-Inspired Sneakers
Valentine-Inspired Sneakers
adidas Launches a Valentine's Day Sneaker In Time for The Holiday
<
45
Gender-Inclusive Intimate Products
Gender-Inclusive Intimate Products
Maude Crafts Sexual Health Products Meant for Everyone
<
44
Valentine's Restaurant Pop-Ups
Valentine's Restaurant Pop-Ups
Snickers' 'Oublié' Venue Catered to Couples Without Reservations
<
43
Personalized Gourmet Candy Boxes
Personalized Gourmet Candy Boxes
Get Happy Ships a Tasty Customized Gift Anywhere in the U.S.
<
42
Romantic Hotel Interior Designs
Romantic Hotel Interior Designs
This Louisiana Hotel by Stonehill Taylor is Irresistibly Charming
<
41
$1,000 Collectible Candles
$1,000 Collectible Candles
Owen Drew's Luxurious Candle Scent Pays Tribute to the Royal Wedding
<
40
Social Network Dating Apps
Social Network Dating Apps
Facebook's New Dating Feature is Being Tested Internally
<
39
Scent-Driven Matchmaking Campaigns
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
<
38
Affectionately Opulent Chocolates
Affectionately Opulent Chocolates
The zChocolat 2018 Valentine's Day Collection is Customizable
<
37
Realistic Relationship Games
Realistic Relationship Games
The 'Together' Indie Game Does Not Always Have a Happy Ending
<
36
Creative Sketching Dating Games
Creative Sketching Dating Games
Doodle Date Fuses Two Unlikely Genres into a Humorous Game
<
35
Fast Food Dating Events
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
<
34
Romantic Soft Drinks
Romantic Soft Drinks
OurCreative's Bonds Cucumber Beverage Received a Makeover for Valentine's
<
33
Wine-Inspired Rustic Bar Designs
Wine-Inspired Rustic Bar Designs
Isern Serra Arranges an Interior That Boasts Peach and Green
<
32
Cheerful Andalusian Weddings
Cheerful Andalusian Weddings
Bullfighting and Dancing Horses Were Part of This Spanish Wedding
<
31
Romantic Power Plant Restaurants
Romantic Power Plant Restaurants
The Edison in LA is an Entertainment Venue with Rich History
<
30
Simplified Wedding Invitations
Simplified Wedding Invitations
Zola Invites + Paper Populates a Couple's Wedding Information
<
29
Cuddle-Enhancing Pillows
Cuddle-Enhancing Pillows
The Armadillow Pillow is Made for Comfortable Cuddling
<
28
Luxurious Silk Bedtime Wear
Luxurious Silk Bedtime Wear
Cilque Offers 100% Silk Bedding, Eye Masks and Robes for V-Day
<
27
Pizza-Themed Wedding Bouquets
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
<
26
Affordable Bridal Collections
Affordable Bridal Collections
The H&M Wedding Shop Offers Budget-Friendly Bridal Fashions
<
25
Dating App Co-Working Spaces
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
<
24
Inclusive Affordable Bridal Wear
Inclusive Affordable Bridal Wear
Rebecca Schoneveld's Collections are Elegant and Versatile
<
23
Adult-Only Love Hotels
Adult-Only Love Hotels
Cherry Twins Encourages Couples to Explore Their Fantasies
<
22
Food-Based Dating App Services
Food-Based Dating App Services
PB&J Matches the User with People Based on Food Swipes
<
21
Elegant Video Dating Applications
Elegant Video Dating Applications
Zick Takes a More Direct Approach to Online Dating
<
20
Brutally Honest Postcards
Brutally Honest Postcards
'Mean Mail' Delivers Harsh, Tongue-in-Cheek Messages
<
19
Princess-Like Bridal Gowns
Princess-Like Bridal Gowns
The 2019 Carolina Herrera Bridal Collection Stays True to Its Roots
<
18
Inventive Date Idea Kits
Inventive Date Idea Kits
The Date Bucket List Offers Up New Experiences to Stagnant Couples
<
17
Playful Wedding Guest Books
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
<
16
Experience-Enhancing Intimate Oils
Experience-Enhancing Intimate Oils
Quim Rock's Product Boasts a Cannabis-Infused Formula
<
15
Inclusive Human Rights Campaigns
Inclusive Human Rights Campaigns
Amnesty International Advocates for a LGBTQ-Friendly FIFA Cup
<
14
Exquisitely Refined Bridal Couture
Exquisitely Refined Bridal Couture
Lela Rose Boasts a Selection of Very Elegant Wedding Dresses
<
13
Flowery Bridal Couture Runways
Flowery Bridal Couture Runways
Reem Acra's Spring 2019 Line is the Epitome of Delicate Elegance
<
12
Delicate Ear Cuff Designs
Delicate Ear Cuff Designs
Lietofiore's Products are Handcrafted and Boast an Elegant Aesthetic
<
11
Luxurious Diamond-Encrusted Shoes
Luxurious Diamond-Encrusted Shoes
Jada Dubai's Luxe High Heel Pumps Suggest Royalty Status
<
10
Antique Wedding Tiaras
Antique Wedding Tiaras
Polly McGeary's Shop Offers Vintage German Wedding Accessories
<
9
Valentine's Food Bouquets
Valentine's Food Bouquets
Foodora's Valentine's Day Food Bouquets are a Delicious Way to Celebrate
<
8
Geeky Handmade Engagement Rings
Geeky Handmade Engagement Rings
Alien Forms Jewelery Offers Sinister Star Wars Engagement Rings
<
7
Luxury-Forward Glamping Locations
Luxury-Forward Glamping Locations
TravelPirates Suggests Locations with an Unbelievable Aesthetic
<
6
Sustainable Summer Bridal Collections
Sustainable Summer Bridal Collections
Reformation Offers Affordable and Timeless Bridal Wear
<
5
Exquisite Fairytale Gowns
Exquisite Fairytale Gowns
Ali Charisma Embraces Personal Sense of Elegance and Intricate Detailing
<
4
Provocative Online Dating Campaigns
Provocative Online Dating Campaigns
OkCupid's DTF Campaign Reclaims the Suggestive Acronym
<
3
All-Chocolate Pizzeria Pop-Ups
All-Chocolate Pizzeria Pop-Ups
Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It
<
2
Alternative Engagement Rings
Alternative Engagement Rings
Arsaeus' Salt and Pepper Diamond Rings Have Captivating Character
<
1
Sensual Valentine's Day Pop-Ups
Sensual Valentine's Day Pop-Ups
Paper Work NYC's V-Day Special is Casual, Yet Very Provocative
<