In July 2018, Go Button Media will launch 'Sense Appeal,' a dating show that prompts contestants to rely on scent, sound, touch, and taste to pick their ideal match, before they're allowed to see what they look like.
The media production company is currently accepting applications from those who will be available for one day in Toronto between July 9th and 20th, with all sexual orientations and gender identities welcome. All applicants must be over 19 years of age, and have their application submitted in full before July 4th. The application considers entrants' preferences, past dating experiences, deal breakers, and more. In addition to this information, applicants are required to submit a current photo, as well as their social media handles.
After contestants have picked their match using their five senses, they will take them out on a date.
What's Driving This Trend
- Sense-based Dating Shows
- Disruptive innovation opportunity: Creating new dating show formats that rely on sensory experiences rather than traditional visual cues.
Who This Affects Most
- Media Production
- Disruptive innovation opportunity: Developing new sensory dating show concepts to cater to a growing audience interested in unique and immersive experiences.
- Dating and Matchmaking
- Disruptive innovation opportunity: Integrating sensory-based matchmaking algorithms and technologies to enhance the dating experience and increase compatibility.
- Entertainment
- Disruptive innovation opportunity: Incorporating sensory elements into various entertainment formats, including reality TV shows and interactive experiences.
