Due to the high cost of destination weddings, couples are usually left relying on pictures of venues and customer testimonies while planning their special day, which is why the Sandals' Test Drive program is attracting so many couples.
With this program, couples can effectively "test drive" a potential wedding for the low cost of $250 a night, per person. During their weekend stay, the pair will experience all that the resort has to offer, including venues, food, experiences, photographers, accommodations and more. This more hands-on approach to planning a destination wedding serves as an extension of the brands "Aisle to Isle" program, which promises to make a couple's journey to marriage as seamless and comfortable as possible.
Key Themes Behind This Trend
- Destination Wedding Experiences
- Opportunity to provide couples with immersive experiences to test drive their destination weddings.
- Hands-on Wedding Planning
- Opportunity to offer couples a more immersive and interactive wedding planning process.
- Seamless Wedding Journey
- Opportunity to provide couples with services that make their journey to marriage seamless and comfortable.
Where This Applies
- Hospitality and Event Planning
- Opportunity for hotels, resorts, and event planning companies to create test drive programs for destination weddings.
- Photography and Videography
- Opportunity to offer destination wedding photography and videography services for test drive programs.
- Destination Wedding Venues
- Opportunity for destination wedding venues to attract more couples by offering test drive experiences.
