Japanese cosmetic company Shiseido diverges from the traditional spooky marketing methods during the month of October and instead embraces a romantic Halloween-inspired approach for its latest beauty commercial. Set in a 'Party Bus,' full of festive costumes, the three and a half-minute video briefly follows the story of a love-struck same-sex couple.
Shiseido's beauty commercial is heart-warming both in its theatrical thematics and in its support for the LGBTQ+ community. The creative approach to narration and the soft audio component of 'The Party Bus' ad gently sends a well-intended message of inclusivity, as well as the belief that "make-up becomes bravery."
For its Halloween-inspired beauty commercial, the Japanese cosmetic brand taps into dancer and model Yuki Endo, Japanese-Filipino model Rina Fukushi and Korean-Russian actress Elena An.
Key Themes Behind This Trend
- Romantic Halloween-inspired Approach
- There is an opportunity for beauty companies to create romantic and inclusive advertising campaigns for Halloween, diverging from traditional spooky marketing methods.
- Support for LGBTQ+ Community in Beauty Commercials
- Beauty brands can embrace inclusivity and support the LGBTQ+ community in their advertising campaigns, sending a meaningful message to consumers.
- Incorporating Diverse Models in Beauty Commercials
- By featuring models from different ethnic backgrounds, beauty brands can showcase diversity and appeal to a wide range of consumers.
Where This Applies
- Beauty
- The beauty industry can tap into the trend of creating romantic and inclusive advertising campaigns, resonating with consumers looking for more unique and meaningful beauty experiences.
- Fashion
- Fashion brands can take inspiration from the diverse models featured in Shiseido's commercial and incorporate inclusivity into their own fashion campaigns.
- Entertainment
- The entertainment industry can explore opportunities to support and collaborate with beauty brands that promote inclusivity and diverse narratives in their commercials.
