Shiseido Targets Halloween Consumers with Heart-Warming Ads
References: shiseido.co.jp & globalcosmeticsnews
Japanese cosmetic company Shiseido diverges from the traditional spooky marketing methods during the month of October and instead embraces a romantic Halloween-inspired approach for its latest beauty commercial. Set in a 'Party Bus,' full of festive costumes, the three and a half-minute video briefly follows the story of a love-struck same-sex couple.
Shiseido's beauty commercial is heart-warming both in its theatrical thematics and in its support for the LGBTQ+ community. The creative approach to narration and the soft audio component of 'The Party Bus' ad gently sends a well-intended message of inclusivity, as well as the belief that "make-up becomes bravery."
For its Halloween-inspired beauty commercial, the Japanese cosmetic brand taps into dancer and model Yuki Endo, Japanese-Filipino model Rina Fukushi and Korean-Russian actress Elena An.
Shiseido's beauty commercial is heart-warming both in its theatrical thematics and in its support for the LGBTQ+ community. The creative approach to narration and the soft audio component of 'The Party Bus' ad gently sends a well-intended message of inclusivity, as well as the belief that "make-up becomes bravery."
For its Halloween-inspired beauty commercial, the Japanese cosmetic brand taps into dancer and model Yuki Endo, Japanese-Filipino model Rina Fukushi and Korean-Russian actress Elena An.
Trend Themes
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Romantic Halloween-inspired Approach — There is an opportunity for beauty companies to create romantic and inclusive advertising campaigns for Halloween, diverging from traditional spooky marketing methods.
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Support for LGBTQ+ Community in Beauty Commercials — Beauty brands can embrace inclusivity and support the LGBTQ+ community in their advertising campaigns, sending a meaningful message to consumers.
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Incorporating Diverse Models in Beauty Commercials — By featuring models from different ethnic backgrounds, beauty brands can showcase diversity and appeal to a wide range of consumers.
Industry Implications
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Beauty — The beauty industry can tap into the trend of creating romantic and inclusive advertising campaigns, resonating with consumers looking for more unique and meaningful beauty experiences.
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Fashion — Fashion brands can take inspiration from the diverse models featured in Shiseido's commercial and incorporate inclusivity into their own fashion campaigns.
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Entertainment — The entertainment industry can explore opportunities to support and collaborate with beauty brands that promote inclusivity and diverse narratives in their commercials.
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