To match the spirit of October 31st, Halloween campaigns strive to be spooky and frightening. There is no better way to achieve this than through an immersive activation. As modern technology has become quite accessible in the last few years, many companies are embracing it in various ways.
Last year, Jägermeister launched an AR tarot reading initiative through Snapchat and this year, its themed marketing tactic embraces augmented reality once more through the Foursquare platform.
Virtual reality is also utilized in Halloween campaigns and a great example of this is the collaboration between Ford, Holoride, and Universal Pictures who created a haunting in-car VR experience.
Google, on the other hand, went all out last year as it released a high-tech haunted house experience that was powered by its voice-assistant, instilling fright and chaos from an ultra-immersive perspective.
From High-Tech Haunted Houses to AR Tarot Card Readings
Scary Political Halloween-Themed Videos
MIT Uses AI to Superimpose Trump's Face on Frankenstein
Image-Mapping Holiday Decorations
Gemmy's Tech Brings Inflatable Holiday Lawn Decorations to Life
Haunting Digestif Campaigns
Jägermeister's Darke Spirit Campaign Creates Playful AR Experiences
All-Encompassing Halloween Campaigns
Jägermeister Halloween Activations Boasts Kits, Events & More
Halloween-Inspired Gaming Events
Fortnitmares Brings Horror to the Popular Battle Royale Game
Haunted In-Car VR Entertainment
Ford, Holoride & Universal Present 'Bride of Frankenstein'
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
Instagrammable Horror Experiences
The Nightmare Machine Experience is an Interactive Horror Pop-Up