In-car VR entertainment is reaching its potential as an immersive experience that will distract passengers as they get from point A to point B. Auto manufacturer Ford, in partnership with Hooride and Universal Pictures, is harnessing the power of virtual reality to introduce a spooky in-car VR entertainment for passengers this Halloween.
The experience is inspired by 'Bride of Frankenstein.' Guests will step into the all-new 2020 Ford Explorer at a designated pickup location at Universal CityWalk. They will put on a headset and be immediately transported into the world of Bride of Frankenstein and join her on a fully immersive journey that will have her deliver a very important message to Frankenstein himself. The experience will be completed with virtual monsters, obstacles, sound effects, and synchronized movement between the car and the in-car VR world.
Photo Credits: Holoride