In-car VR entertainment is reaching its potential as an immersive experience that will distract passengers as they get from point A to point B. Auto manufacturer Ford, in partnership with Hooride and Universal Pictures, is harnessing the power of virtual reality to introduce a spooky in-car VR entertainment for passengers this Halloween.
The experience is inspired by 'Bride of Frankenstein.' Guests will step into the all-new 2020 Ford Explorer at a designated pickup location at Universal CityWalk. They will put on a headset and be immediately transported into the world of Bride of Frankenstein and join her on a fully immersive journey that will have her deliver a very important message to Frankenstein himself. The experience will be completed with virtual monsters, obstacles, sound effects, and synchronized movement between the car and the in-car VR world.
Photo Credits: Holoride
What's Driving This Trend
- In-car VR Entertainment
- In-car VR entertainment is a growing trend, creating an immersive passenger experience during their commute or travel time.
- Immersive Experiences
- Immersive experiences are becoming increasingly popular, which offer opportunities to extend the brand experience beyond traditional platforms.
- Spooky VR Experiences
- Spooky VR experiences are becoming more popular around Halloween and offer opportunities for businesses to capitalize on the seasonal trend.
Who This Affects Most
- Automotive
- Automotive companies could leverage in-car entertainment experiences to differentiate themselves from competitors and offer value-added services to increase customer loyalty.
- Entertainment
- Entertainment companies can use VR experiences to expand their brand experience and create new revenue streams, especially around seasonal events.
- Technology
- Technology companies have an opportunity to create more enhanced VR experiences by developing new products and technologies to better integrate VR with the real world.
