Porsche and holoride are Testing a New Immersive Gaming Experience
Colin Smith — April 5, 2022 — Autos
Porsche has teamed up with 'holoride,' the entertainment startup based in Los Angeles, and 'Schell Games,' the game development studio, to create 'Cosmic Chase,' an in-Porsche VR game. This game will allow passengers in the backseat of a Porsche to immerse themselves in a location-based space-shooter game. Currently, this game is only available at a pilot demonstration by Porsche located at the 'Porsche Experience Centre' in Los Angeles.
In the game, passengers can shoot alien-like bugs while being driven around a racetrack. While moving in real life in the car, the passengers will also experience the thrill of moving through space in real-time. holoride has been working with Porsche since 2019 when it launched its first immersive in-car game for the automaker. If the pilot program goes well for Cosmic Chase, it is possible that this software will be rolled out for general consumers.
Image Credit: holoride, Porsche
In the game, passengers can shoot alien-like bugs while being driven around a racetrack. While moving in real life in the car, the passengers will also experience the thrill of moving through space in real-time. holoride has been working with Porsche since 2019 when it launched its first immersive in-car game for the automaker. If the pilot program goes well for Cosmic Chase, it is possible that this software will be rolled out for general consumers.
Image Credit: holoride, Porsche
Trend Themes
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In-car VR Gaming — The integration of VR technology in cars opens up new possibilities for immersive gaming experiences during commutes.
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Location-based VR Entertainment — Location-based VR entertainment, like 'Cosmic Chase,' provides an opportunity to create unique and location-specific experiences that can be highly engaging for consumers.
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Immersive In-vehicle Experiences — The use of VR technology in vehicles could lead to new opportunities to create immersive in-vehicle experiences, such as virtual tourism and interactive education programs.
Industry Implications
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Automotive — Automakers could use VR technology to provide more value to customers by enhancing in-vehicle experiences, creating new revenue streams.
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Gaming — The gaming industry can explore and potentially monetize new opportunities in the in-car VR market through unique gaming experiences during commutes.
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Entertainment — In-car VR technology could enable entertainment companies to create immersive VR experiences, offering a new market to reach and engage with consumers.
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