A company's identity is very important as that is what captures the attention of consumers and what will drive traffic to one's endeavor — this round-up of December 2019 branding projects exemplifies some businesses that are extremely creative and organized when it comes to building their image.
Canaca is a great example. The Canadian cannabis brand recently partnered with Cristian Fowlie — a renowned local artist, for a national campaign that tells the origin story of Canaca's core strains. Since the stigma of cannabis is still being broken, an artistic approach like this definitely eases novice consumers into the product by spiking their curiosity.
The December 2019 branding category also calls attention to Thin Wild Mercury which is a fragrance line that is themed after the robust arts and music scene in Los Angeles.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
