The Maximuscle Protein Dippers snack has been enhanced by the brand with a higher protein level to draw in Millennial consumers seeking out a satisfying snack with a nostalgic twist.
Featuring no added sugar, the snack comes with milk chocolate sauce and biscuit sticks for dipping, which will remind older consumers of prepackaged snacks from their childhood. Each snack contains 9.6 grams of whey-based protein per serving, is free from artificial colors and flavors, and doesn't contain any palm oil or sweeteners.
The Maximuscle Protein Dippers snack can be ordered now by retailers through Blakemore and feature a suggested retail price point of £1.50 each. The product addresses the increasing prominence of nostalgic food varieties as brands seek to satisfy demographics like Millennials with specialty indulgences.