The Tracker snack bars were first launched in the UK in 1986 and have been given an overhaul to make them more applicable for modern consumers. The Mars Chocolate Drinks and Treats (MCD&T)-owned snack bar brand has unveiled a new and improved recipe as well as a refreshed look for its packaging to give it a more contemporary vibe. The Chocolate & Peanut variety will now feature more chocolate chips, while the Peanut & Caramel option will have more peanuts with both maintaining their high level of fiber.
General Manager at MCD&T Michelle Frost spoke on the new Tracker snack bar updates saying, "We are really excited to be relaunching the Tracker brand, packing even more flavour into the cereal bar aisle. In a recent survey*, chocolate, nuts and caramel were ranked as the three most popular snack bar flavours – and the Crunch, the Goo, the Chew in Tracker delivers all three!”