Go Ahead Fruit & Oat Bakes are Debuting a New Recipe
Michael Hemsworth — February 18, 2022 — Marketing
References: pladisglobal & conveniencestore
The Go Ahead Fruit & Oat Bakes are being introduced with a new recipe by Pladis to provide consumers with a product that will more closely align with their dietary preferences and needs.
The bars are now non-HFSS (high in fat, salt, sugar) with a more nutritious recipe that has less saturated fat, high fiber and comes in at 128 kcals each. Launching from the end of February, the bars are arriving in the UK market across convenience store and wholesale retailers with a suggested price point of £1.59.
Senior Brand Manager - Go Ahead at Plaids UK&I Fran Hiebert commented on the reformulated Go Ahead Fruit & Oat Bakes saying, "Health and wellbeing continue to play an important role for Brits and as more people return to offices and workplaces, the future for Healthier Biscuits – which so often cater to the ‘on-the-go’ need state – is looking rosy. Healthier Biscuits are perfectly placed for grab-and-go snacking – and Go Ahead is already one of the top 5 brands in healthier snacking. Taking all of this into account, we’ve spotted an opportunity to drive share and help our retail customers unlock incremental sales by updating some of our popular recipes and adding even more of the health benefits we know consumers are looking out for.”
The bars are now non-HFSS (high in fat, salt, sugar) with a more nutritious recipe that has less saturated fat, high fiber and comes in at 128 kcals each. Launching from the end of February, the bars are arriving in the UK market across convenience store and wholesale retailers with a suggested price point of £1.59.
Senior Brand Manager - Go Ahead at Plaids UK&I Fran Hiebert commented on the reformulated Go Ahead Fruit & Oat Bakes saying, "Health and wellbeing continue to play an important role for Brits and as more people return to offices and workplaces, the future for Healthier Biscuits – which so often cater to the ‘on-the-go’ need state – is looking rosy. Healthier Biscuits are perfectly placed for grab-and-go snacking – and Go Ahead is already one of the top 5 brands in healthier snacking. Taking all of this into account, we’ve spotted an opportunity to drive share and help our retail customers unlock incremental sales by updating some of our popular recipes and adding even more of the health benefits we know consumers are looking out for.”
Trend Themes
1. Healthier Snack Bars - The reformulation of popular snack bars offers opportunities for brands seeking to meet consumers' health-conscious demands.
2. On-the-go Nutrition - As more people return to work, convenient yet nutritious solutions are essential to grabbing the attention of busy consumers.
3. Lower-calorie Biscuits - Opportunities for disruptive innovation in the biscuit industry lie in creating enjoyable options with reduced caloric content.
Industry Implications
1. Health & Wellness - The health & wellness industry can benefit by promoting reformulated snack bars as an alternative to traditional high-calorie options.
2. Convenience Stores - Convenience stores can capitalize on the increasing consumer demand for healthier grab-and-go options by expanding their snack offerings.
3. Wholesale Retailers - Wholesale retailers can benefit from stocking and promoting a range of healthier snacking options to cater to a growing market of health-conscious consumers.
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