The Go Ahead Wholistic snack bars have been launched by the Pladis-owned brand as a series of snacks perfect for consumers in the UK to enjoy when on the hunt for functional ways to satisfy hunger between meals.
The bars come in two varieties including Almond & Raspberry and Peanut, Dark Chocolate & Sea Salt, which are formulated with functional ingredients to give them added benefits. Almond & Raspberry offers immunity support with added zinc and iron, while Peanut, Dark Chocolate & Sea Salt provides digestive support with a high-fiber recipe. Each of the bars are fulled with nut butter for a smooth texture that's also rich in protein and nutrients.
Health & Wellness Director Pladis UK & Ireland Asli Akman commented on the inspiration behind the new Go Ahead Wholistic snack bars saying, "Cold press bars are really popular right now and our new Wholistic snack bar range, which also includes a delicious, smooth nut butter centre, is destined to turn the healthier biscuits category on its head."
What's Driving This Trend
- Functional Snack Bars
- There is an opportunity to expand the functional snack bar market by incorporating more beneficial ingredients.
- Nut Butter-based Snacks
- By incorporating nut butter, there may be a potential to disrupt the traditional snack industry by creating products with higher-quality ingredients.
- Cold Press Bars
- Providing a healthier alternative to traditional snack bars through the use of cold press technology could lead to a shift in consumer preferences.
Who This Affects Most
- Snack Foods
- There is an opportunity to create innovative health-conscious snack bars by incorporating functional ingredients and nut butter.
- Health and Wellness
- Developing and marketing products that promote digestive and immune support using wholesome ingredients such as nut butter can cater to increasingly health-conscious consumers.
- Food Manufacturing
- Creating innovative products like the Wholistic snack bar range by incorporating trending ingredients that provide added functional benefits is an opportunity for businesses in the food manufacturing industry.
