The Kellogg’s Crunchy Nut Nut Butter Bars are a new snack option from the brand in the UK that will offer consumers with a tasty, nutritious option for enjoying between meals.
The snack bar comes in two varieties including Almond and Cocoa Hazelnut, which are both priced at £1.30 each and blend the namesake cereal with a premium nut butter. This recipe positions the bars as being great for offering a satiating snack that doesn't skimp when it comes to taste and texture.
Senior Brand Activation Manager at Kellogg's Susann Heinz explained the inspiration behind the new Kellogg’s Crunchy Nut Nut Butter Bars further saying, "Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter. Crunchy Nut is regularly hailed as the UK’s favourite cereal and we’re confident fans will love this delicious snack as much as we do.”