Nutri-Grain has expanded its product range with the introduction of Nutri-Grain Crunchy, a new bar format that incorporates a blend of whole grains like oats, barley, buckwheat, rye, and quinoa. This snack, which intends to "support the small but meaningful moments," is marketed as a great source of fiber with Non-GMO and allergen-friendly attributes.
The Nutri-Grain Crunchy bar represents an extension of the brand's portfolio. The product boasts a crisp texture and updated nutritional profile. Each bar is said to contain at least 23 grams of whole grains. The brand offers this latest addition in two mouth-watering flavors — Chocolate Chip Chia and Honey Oat Flax.
Nutri-Grain Crunchy responds to the well-documented dietary shortfall in fiber intake among American adults by providing a portable, ready-to-eat item that contributes to daily goals.
Image Credit: Nutri-Grain
What's Driving This Trend
- Whole-grain Snacking
- Increased demand for snacks featuring diverse whole grains presents opportunities for innovative formulations in the snack industry.
- Allergen-friendly Products
- Growing consumer awareness of allergen-friendly products opens up potential for new offerings that cater to dietary restrictions while maintaining taste and texture.
- Fiber-rich Foods
- With a significant gap in daily fiber intake, there is room for revolutionizing the market with appealing fiber-rich food options that are both convenient and nutritious.
Who This Affects Most
- Health-conscious Snacks
- As consumers increasingly opt for snacks with enhanced health benefits, the industry is primed for novel products that satisfy both culinary and dietary preferences.
- Functional Foods
- The functional foods industry can harness the trend of incorporating health-promoting ingredients into everyday foods like snack bars to meet consumer needs.
- Non-gmo Food Market
- The rising popularity of Non-GMO labels offers a disruptive pathway for product development that prioritizes transparency and consumer trust.
