Grain-Powered Energy Bars

KIND Healthy Grains Energy Bars are Made with Five Supergrains

KIND Healthy Grains Energy Bars are a series of snack bars that take energizing benefits into account to provide consumers with a snack option that's perfect for a quick pick-me-up. The snack bars are crafted with a blend of five supergrains including oats, millet, amaranth, buckwheat and quinoa, which work together to provide long-lasting energy. This energy comes without the associated spikes that large amounts of sugar can cause, while the bars are also free from artificial ingredients and have a Non-GMO Project Verified recipe.

KIND Healthy Grains Energy Bars come in five flavor options including Dark Chocolate Chunk, Mixed Berry, Peanut Butter Dark Chocolate, Pineapple Mango and Strawberry Banana. The bars are also perfect for satisfying a sweet tooth thanks to their fruit or chocolate-driven flavor profiles.

Image Credit: Kind

Supergrain Revolution
The incorporation of supergrains like oats, millet, amaranth, buckwheat, and quinoa in consumer snacks introduces a nutrient-dense alternative to traditional grain products.
Clean Label Movement
Products that are free from artificial ingredients and Non-GMO Project Verified are gaining traction as health-conscious consumers demand transparency and natural formulations.
Flavor-driven Health Foods
The blending of health benefits with indulgent, fruit or chocolate-driven flavors meets the dual consumer demand for taste and nutrition in on-the-go snacks.

Where This Applies

Functional Foods
The functional food industry is evolving with an emphasis on energy-boosting ingredients that provide sustained, natural energy without spikes.
Natural Ingredient Sourcing
The non-GMO and clean label trend is reshaping ingredient sourcing practices within the food industry as companies seek transparency and authenticity.
Health-conscious Snacking
Rising consumer interest in health-conscious snacking is encouraging food manufacturers to develop products that align with dietary trends and health priorities.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 12%
Freshness 48%