Go Ahead Fruit Slices Now Have More Fiber and Less Sugar
Michael Hemsworth — May 26, 2022 — Marketing
References: goahead & talkingretail
The Go Ahead fruit slices have been reformulated by the brand in the UK to have them meet non-HFSS guidelines and make them more applicable for consumers seeking out a health-conscious snack.
The snack now features less sugar and salt than the original with more fiber to make it a satisfying option to enjoy in between meals. Priced at £1.59 each, the snack comes in three flavors including Forest Fruit, Apple and Raspberry, which each come in multipacks of five.
Senior Brand Manager Charlotte Priest commented on the reformulated Go Ahead fruit slices saying, "With a heightened nationwide focus on health, more and more shoppers are actively seeking snacks that deliver on both taste and health credentials. This means that now, more than ever, healthier biscuits represent an attractive and scalable growth opportunity for retailers.”
The snack now features less sugar and salt than the original with more fiber to make it a satisfying option to enjoy in between meals. Priced at £1.59 each, the snack comes in three flavors including Forest Fruit, Apple and Raspberry, which each come in multipacks of five.
Senior Brand Manager Charlotte Priest commented on the reformulated Go Ahead fruit slices saying, "With a heightened nationwide focus on health, more and more shoppers are actively seeking snacks that deliver on both taste and health credentials. This means that now, more than ever, healthier biscuits represent an attractive and scalable growth opportunity for retailers.”
Trend Themes
1. Health-conscious Snacking - Brands can innovate healthier versions of snacks to meet consumers' demand for healthier options.
2. Reduced Sugar and Salt Formulations - Food and beverage companies can develop reduced-sugar and salt formulations to meet non-HFSS guidelines and appeal to health-conscious customers.
3. Fiber-enriched Snacks - Snack manufacturers can add fibers to their products to make them more satisfying and nutritious.
Industry Implications
1. Food Manufacturing Industry - Food manufacturers can explore the development of healthier snacks and more nutritious options.
2. Retail Industry - Retailers can capitalize on the growing demand for health-conscious snacks by offering a wider variety of healthier options to their customers.
3. Nutrition and Wellness Industry - Nutrition and wellness companies can provide guidance and knowledge to help food manufacturers and retailers in developing and promoting healthier snack options.
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