These belVita Fruit Crunch Bars are HFSS-Compliant
Michael Hemsworth — August 18, 2022 — Marketing
References: belvitabreakfast & talkingretail
These belVita Fruit Crunch Bars are being launched into the UK market ahead of the HFSS regulations to offer consumers a lower sugar way to fuel up in the morning.
The bars contain 30% less sugar than alternatives, and come in two flavors including Apple & Pear and Raisin & Currant alongside the Soft Bakes Apricot Filled snack. The bars are low in saturated fat and perfect for consumers who are constantly on the go and in need of a convenient way to stave off hunger or eat as they commute.
Brand Manger for belVita at Mondelēz International Amy Lucas spoke on the belVita Fruit Crunch Bars saying, "These latest tasty additions to the growing Belvita range are set to offer shoppers exciting, healthier options for their morning to mid-afternoon snack, driving incremental sales for retailers."
The bars contain 30% less sugar than alternatives, and come in two flavors including Apple & Pear and Raisin & Currant alongside the Soft Bakes Apricot Filled snack. The bars are low in saturated fat and perfect for consumers who are constantly on the go and in need of a convenient way to stave off hunger or eat as they commute.
Brand Manger for belVita at Mondelēz International Amy Lucas spoke on the belVita Fruit Crunch Bars saying, "These latest tasty additions to the growing Belvita range are set to offer shoppers exciting, healthier options for their morning to mid-afternoon snack, driving incremental sales for retailers."
Trend Themes
1. Reduced Sugar Breakfast Foods - The trend towards reduced sugar breakfast foods provides opportunities for innovation in product formulations and marketing.
2. Convenient and Healthy Snacks - The trend towards convenient and healthy snacks provides opportunities for innovation in packaging and product design.
3. Compliance with Health Regulations - The trend towards compliance with health regulations provides opportunities for innovation in product development and manufacturing processes.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from developing and marketing reduced sugar breakfast and snack products.
2. Retail - The retail industry can benefit from offering a variety of convenient and healthy snack options for on-the-go consumers.
3. Packaging - The packaging industry can benefit from innovating to meet the needs of manufacturers creating healthier snack options that require new or different types of packaging.
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