Once Upon a Farm is well-known for sharing cold-pressed whole fruits and vegetables by the pouch, and now the brand is exploring a new format with its Refrigerated Oat Bars. Similarly, the chilled, no-added-sugar oat bars are made with real fruits and vegetables and they offer a take-anywhere version of overnight oats.
These nourishing, supremely fresh snack bars are powered by 100% whole grain oats, which parents will love, while kids will appreciate the decadence of the no-added-sugar icing drizzle. Available in varieties like Strawberry, Banana Chocolate and Apple Cinnamon, the Refrigerated Oat Bars are a source of fiber fueled by organic ingredients.
Brands like Once Upon a Farm are innovating with chilled snack bars, and ingredient-conscious consumers are responding positively to these freshness-focused recipes. Overall, these chilled bars reflect a growing preference for snacks that prioritize natural ingredients and a more wholesome snacking experience.
What's Driving This Trend
- Chilled Snack Bars
- Brands like Once Upon a Farm are innovating with chilled snack bars, and ingredient-conscious consumers are responding positively to these freshness-focused recipes.
- Natural Ingredients
- These chilled bars reflect a growing preference for snacks that prioritize natural ingredients and a more wholesome snacking experience.
- Take-anywhere Overnight Oats
- The Refrigerated Oat Bars offer a take-anywhere version of overnight oats, making it convenient for on-the-go consumers.
Who This Affects Most
- Health Food
- Chilled snack bars made with natural ingredients tap into the health food market and cater to consumers seeking healthier snack options.
- Convenience Snacks
- The take-anywhere version of overnight oats in the form of Refrigerated Oat Bars targets the convenience snacks industry for busy individuals who want a nutritious and portable snack.
- Organic Food
- With organic ingredients and no-added-sugar icing, the Refrigerated Oat Bars cater to the organic food industry and appeal to consumers looking for clean eating options.
