Year after year, the Jägermeister Halloween campaigns have been engaging and entertaining for the public. In 2019, the popular digestif is launching a sizable activation for the spooky holiday, featuring kits, a "resurrected [...] hooded Halloween character, called Schädelmann," events, and so on.
The thematically appropriate kits will contain bottle labels, vinyl cutouts, chalkboard stickers, Trick or Treat scratch cards, and more. These are limited edition and will be available with the purchase of the core product. The kits present all the tools one needs for a rocking October 31st party. The company will also "provide themed POS, giveaways, and materials for bar staff" to empower the spirit of the holiday.
In addition, the Jägermeister Halloween campaign spotlights a number of events in Walkabout venues across the United Kingdom, as well as a "haunted canal experience near Kings Cross, London."
Photo Credits: Mast-Jaegermeister UK
What's Driving This Trend
- Themed Activation Kits
- Opportunity for brands to create limited edition kits that provide consumers with all the tools they need for a themed event or holiday party.
- Innovative Giveaways
- Opportunity for brands to offer unique and thematically-relevant giveaways that enhance the consumer experience and generate brand loyalty.
- Location-based Experiences
- Opportunity for brands to create immersive and interactive experiences in specific locations to attract and engage consumers.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for alcoholic beverage brands to create engaging campaigns and activations that enhance brand perception and drive sales.
- Event Planning
- Opportunity for event planning companies to specialize in creating immersive and thematically-appropriate experiences for brands and consumers.
- Hospitality and Tourism
- Opportunity for hospitality and tourism industry to partner with brands and create location-based experiences that attract tourists and enhance their overall travel experience.
