Year after year, the Jägermeister Halloween campaigns have been engaging and entertaining for the public. In 2019, the popular digestif is launching a sizable activation for the spooky holiday, featuring kits, a "resurrected [...] hooded Halloween character, called Schädelmann," events, and so on.
The thematically appropriate kits will contain bottle labels, vinyl cutouts, chalkboard stickers, Trick or Treat scratch cards, and more. These are limited edition and will be available with the purchase of the core product. The kits present all the tools one needs for a rocking October 31st party. The company will also "provide themed POS, giveaways, and materials for bar staff" to empower the spirit of the holiday.
In addition, the Jägermeister Halloween campaign spotlights a number of events in Walkabout venues across the United Kingdom, as well as a "haunted canal experience near Kings Cross, London."
Photo Credits: Mast-Jaegermeister UK