Jägermeister's Darke Spirit Campaign Creates Playful AR Experiences
Laura McQuarrie — October 29, 2019 — Lifestyle
References: jagermeister & prnewswire
The Jägermeister's Darke Spirit campaign launched in partnership with Foursquare, introducing an interactive experience with augmented reality that encourages people to visit participating venues to discover what the Darke Spirits really want.
The campaign invites adults to visit different locations, like bars and stores, and interact with augmented reality by texting "DARKE" to 55755 to "release the Darke Spirits," which builds off of the idea that the ghosts of some old bartenders never truly leave. With location-based ads, the campaign also encourages people to visit Jägermeister spirits once inside a participating location.
As part of the campaign, people are invited to share the spirits they view on social media with the #DarkeSpirit hashtag for their chance to win a Halloween party pack.
The campaign invites adults to visit different locations, like bars and stores, and interact with augmented reality by texting "DARKE" to 55755 to "release the Darke Spirits," which builds off of the idea that the ghosts of some old bartenders never truly leave. With location-based ads, the campaign also encourages people to visit Jägermeister spirits once inside a participating location.
As part of the campaign, people are invited to share the spirits they view on social media with the #DarkeSpirit hashtag for their chance to win a Halloween party pack.
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