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Top 50 Interactive Trends in September

From AR Cocktail Recipes to Hot Air Balloon Activations

— September 28, 2019 — Marketing
Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.

Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
9.2
Score
Popularity
Activity
Freshness
52
Celebrity Father's Day Promotions
Celebrity Father's Day Promotions
Kärcher Partnered with Mike Hosking to Launch the Kärcher Kits
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51
Traveling Tailgate Party Contests
Traveling Tailgate Party Contests
CheapTickets is Looking for the First-Ever 'Tailgate Tourist'
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50
Interactive Track-Remixing Videos
Interactive Track-Remixing Videos
The Beat Machine by Bacardi Lets Viewers Put a Twist on a Song
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49
Elephant-Awareness T-Shirts
Elephant-Awareness T-Shirts
The Sheldrick Wildlife Trust Launch Awareness-Raising Ele-Tee Shirts
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48
Anti-Sexist Marketing Campaigns
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
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47
Branded Bean-Themed Events
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
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46
Meditative Nature Installations
Meditative Nature Installations
Ecoterica Surreally Awakens the Senses with Kaleidoscopic Visuals
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45
Dedicated Hard Seltzer Festivals
Dedicated Hard Seltzer Festivals
'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival
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44
Bacon-Tasting Internships
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
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43
Acne-Fighting Sheet Masks
Acne-Fighting Sheet Masks
Hero Cosmetics is Giving Away Free Acne Patches to College Students
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42
Branded Live-Jazz Events
Branded Live-Jazz Events
Appleton Estate Hosts Musical Event to Explore Jamaican Jazz Influences
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41
Career-Pursuing Promotions
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
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40
Unconventional Immersive Pop-Ups
Unconventional Immersive Pop-Ups
Hendrick's Gin Launched the Unique 'Portals to the Peculiar'
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39
Alligator-Themed Beer Promotions
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
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38
Rent-Paying Beer Promotions
Rent-Paying Beer Promotions
Keystone Light is Offering Rent Money to Help New Grads
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37
Back-to-School Hashtag Challenges
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
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36
Dynamic 3D Typography
Dynamic 3D Typography
OMSE Utilizes Augmented Reality for a Future-Forward Typography Project
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35
Anniversary-Celebrating Customization Pop-ups
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
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34
AR Cocktail Recipes
AR Cocktail Recipes
South American Wine Brands Launched In-App Experiences on Drizly
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33
Pop-Up Rosé Fountains
Pop-Up Rosé Fountains
For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé
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32
Inflatable Action Blaster Events
Inflatable Action Blaster Events
The Nerf Monster Battle Lets Players Put Their Skills to the Test
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31
Kindness-Focused QSR Promotions
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
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30
Plant-Based Dessert Events
Plant-Based Dessert Events
Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts
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29
Scavenger-Hunt-Style Marketing Campaigns
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
<
28
Anti-Counterfeit Wine Tags
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
<
27
Science Fiction-Themed Hotels
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
<
26
Canned Cold Brew Coffees
Canned Cold Brew Coffees
Station Cold Brew's Products are Handcrafted, High-Quality and Dairy-Free
<
25
Gen Z-Targeted Voice-Activation Samples
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
<
24
Glow-in-the-Dark Camper Levelers
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
<
23
Home-Style 5G Activations
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
<
22
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
21
Hot Air Balloon Activations
Hot Air Balloon Activations
Hendrick's Gin Launched a 'Portal of Peculiarity' Air Installation
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20
Voice-Powered Skincare Services
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
<
19
NFC-Enabled Wine Bottles
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
<
18
Candy-Themed Perfume Pop-Ups
Candy-Themed Perfume Pop-Ups
Marc Jacobs is Hosting a Fragrance Event with Giveaways and More
<
17
Branded Culinary Experiences
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
<
16
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
<
15
Extreme Golf Tournament Pop-Ups
Extreme Golf Tournament Pop-Ups
'Smash Room Golf' Will Launch in Toronto to Let You Smash Things
<
14
Iconic 90s-Themed Sitcom Pop-Ups
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
<
13
Experiential Footwear Shops
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
<
12
Snack-Inspired Styling Bars
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
<
11
Branded Glamping Experience Events
Branded Glamping Experience Events
M&M’s Unveiled Its First Glampground at a NASCAR Race
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10
Social Media Recycling Initiatives
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
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9
Branded Mountainous Eco-Cabins
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
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8
Multi-Sensory Infinity Mirrors
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
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7
High-Energy Alcohol Activations
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
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6
Latin Culture-Inspired Pop-Ups
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
<
5
Gin-Sharing Laundromats
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
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4
Branded Digitally Connected Parties
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
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3
Futuristic Newsstand Pop-Ups
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
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2
Playful Origami Packaging
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
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1
Augmented Reality Art Tours
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
<