Sometimes the best way to connect with your consumer base is through immersive, hands-on experiences and the September 2019 interactive trend round-up highlights what companies have been doing to maintain their place in the minds of individuals.
Tequila-flavored beer company Desperados takes interactivity to the next level with a plethora of parties that are cutting edge — from connected parties and mess-proof get-togethers to phone-free nights and underwater experiences. Other businesses tap pop culture. The September 2019 interactive list draws our attention to the Friends pop-up in New York City. The tribute to the iconic 90s sitcom allows for guests to explore authentically arranged sets and reenact their favorite scenes. The experience is cleverly dubbed 'The One With The Pop-Up.'
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
