To give people in London the chance to try its new LQD Cell trainers in a fun way, Puma created the Puma Endorphin Store, which shares six-minute mood-boosting fitness treatments to get hearts pumping. The experience for consumers ages 16 and up can be had in about 10 minutes total, offering a quick way for people to experience a "prescribed" workout to energize the body and stabilize the mind.
In all, there will be three different treatments available that will be offered based on a guest's mood as they arrive. In The Energy Zone, people can expect to partake in a high-intensity interval training workout in collaboration with Jason Leggett, a DJ and Barry’s Bootcamp instructor. The Focus Zone offers a completely different experience with a dance-inspired experience, while The Calm Zone shares a serene yoga-inspired session.
Why This Trend Is Growing
- Experiential Fitness Stores
- Fitness retailers can create branded store experiences that inspire consumers to not only try their products but also cultivate a healthy lifestyle.
- Customized Workouts
- Retailers and fitness brands can offer personalized workouts based on a consumer's mood or fitness goals, creating a unique shopping experience that sets them apart from competitors.
- Mood-based Experiences
- Brands can offer experiences that target specific consumer moods, from energizing workout sessions to calming yoga, creating a more holistic approach to fitness and wellness.
Industries Being Reshaped
- Retail
- Retailers can use experiential fitness stores to attract customers and differentiate themselves from competitors, creating a more memorable brand experience.
- Fitness & Wellness
- Fitness and wellness brands can offer personalized and mood-based experiences to cultivate more loyal customer relationships and stand out in a crowded market.
- Entertainment
- Entertainment venues and events can incorporate fitness experiences that target the mental and physical well-being of guests, creating a more immersive and engaging experience.
