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Career-Pursuing Promotions

prAna's Dream Job Promotion Will Help Someone Pursue a New Passion

— August 15, 2019 — Marketing
Stylish, premium and sustainable lifestyle clothing company prAna is now launching a Dream Job Promotion that will supply one very brave and lucky person with $100,000 to quit their current job and begin pursuing their true passion. With this promotion, the company is sharing the core values of its Clothing for Positive Change movement, which is all about asking how prAna can support a life of more positivity.

To apply for the Dream Job Promotion, adults ages 21 and up are being asked to submit a short video explaining their current job position and their dream job. The winning individual's story will be original and inspiring, and prAna will judge submission based on key qualities like passion, boldness and originality.
Trend Themes
1. Clothing for Positive Change - Companies can implement initiatives like prAna's Clothing for Positive Change movement to promote positivity and inspire consumers to think about how they can make a positive impact in their own lives.
2. Career Exploration - Promotions like prAna's Dream Job Promotion highlight the importance of exploring one's passions and finding meaningful work, presenting opportunities for education and training industries to help individuals pursue their dream jobs.
3. Lifestyle Promotion - Lifestyle companies can create promotions that encourage consumers to embrace a holistic approach to well-being by pursuing passions and inspiring positivity.
Industry Implications
1. Fashion and Clothing - The fashion and clothing industry can explore opportunities to implement sustainability initiatives and positive change movements like prAna's to inspire and promote social and environmental responsibility.
2. Career Counseling and Coaching - The career counseling and coaching industry can leverage promotions like prAna's Dream Job Promotion to help individuals explore their passions, identify their strengths, and find meaningful work.
3. Education and Training - The education and training industry can offer programs to help individuals pursue their dream jobs, exploring passions and providing the necessary skills and training needed for success.
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