The August 2019 luxury trends feature opulent ideas that appeal to consumers looking for the best of the best -- with picturesque pop-up events, designer apparel, overtly embellished home goods, and so much more highlighted.
One experience that really stands out comes from Michael Kors, who hosted its 'Fantasy Island' activation in partnership with Estée Lauder to promote its new Wonderlust Collection of fragrances. The activation involved an interactive treasure hunt, where participants used maps to navigate different stops. The stops featured photo booths, scent bars, and more -- allowing participants to experience the inspiration behind the collection, while getting plenty of opportunity for great photos that they could share.
Another highlight comes from Work is Use, a high-end gym equipment brand that's based out of Rhode Island. The brand created a line of contemporary home gym products, which utilize fine materials so that they can seamlessly fit into modern and minimalist interiors without detracting from the aesthetic.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
