Reese Cooper debuts his latest designs for the Spring/Summer 2020 season. The silhouettes definitely communicate a strong rustic charm that is only highlighted by expert tailoring, choice of materials and combination of garments.
For Spring/Summer 2020, Reese Cooper takes stylistic cues from the U.S. Postal Service -- namely for the graphics and prints, instilling the collection with a rather patriotic vibe. In addition, the capsule calls attention to a "hand-painted camo design [that] makes up a custom fabric." This is a nice, personable touch by Reese Cooper. The silhouettes themselves are quite utilitarian and militant in some cases. The recurring checkered motif, especially on the trousers, make the designs a little bit more accessible, laid-back and sophisticated.
In addition, Reese Cooper's Spring/Summer 2020 collection boasts garments made with recycled paper and cotton where possible.
Photo Credits: Charlie Giannetti
Why This Trend Is Growing
- Postal-inspired Fashion
- Opportunity for postal brands to collaborate with fashion designers to create sustainable and patriotic collections.
- Hand-painted Camo
- Potential for artists to collaborate with fashion designers and create custom fabrics using unique techniques like hand-painting.
- Sustainable Materials
- A potential trend for all fashion brands to explore the use of sustainable materials such as recycled paper and cotton for their collections.
Industries Being Reshaped
- Fashion
- The incorporation of unique but traditional themes such as the Postal Service might be a strategy that brands may explore in maintaining customer engagement and interest
- Postal and Delivery Services
- Opportunity for postal brands to explore collaborations with fashion designers to showcase their brand and create new revenue streams
- Art
- The use of unique techniques like hand-painting fabric might become a trend in creating unique materials in the fashion industry.
