The MCM campaign for Fall/Winter 2019 seeks to push boundaries and communicate a disruptive aesthetic. The luxury leather goods brand attempts to do so by tapping 17-year-old performer Billie Eilish.
The young celebrity has definitely emerged on the scene of late with her unapologetic attitude, personable demeanor, and overall fashion sense. Without a doubt, one of the most talked-about personalities in pop culture today, MCM had a strategy for selecting her. Dirk Schönberger — the global creative officer for the brand, shares that the MCM campaign is a statement against uniformity, Billie Eilish being "not only [...] disruptive, but [...] also [someone who] can't be corrupted."
The Billie Eilish x MCM campaign was shot by Lea Colombo and the images highlight a series of cross-body bags and hats.
Photo Credits: Lea Colombo