The Soho House in Brooklyn — an exclusive member's club, just amped up its status with a summer-ready and color-infused rooftop extension that brings life to the business' outdoor area. Located in the Dumbo neighborhood, the new venture for the company was overseen by Candace Campos — the Soho House's US design director.
The rooftop extension features a few new services, while the aesthetic manifestation — one that is inherently related to the skilled usage of color, is directly inspired from works by Mexican architect Luis Barragán. Thanks to the updated outdoor area, the Soho House in Brooklyn can now offer guests a pop-up taco bar named 'Siete,' which is sure to go smashingly well with the spacious swimming pool.
Photo Credits: Nico Schinco, Soho House & Co.
What's Driving This Trend
- Color-infused Rooftop Designs
- Disruptive innovation opportunity: Explore the use of vibrant colors in rooftop designs to create a unique and visually appealing outdoor space.
- Pop-up Food and Beverage Concepts
- Disruptive innovation opportunity: Integrate temporary food and beverage concepts, such as a pop-up taco bar, to enhance the guest experience at exclusive venues.
- Architectural Inspiration in Design
- Disruptive innovation opportunity: Draw inspiration from renowned architects, like Luis Barragán, to create distinct and aesthetically pleasing architectural designs for businesses.
Who This Affects Most
- Hospitality
- Disruptive innovation opportunity: Incorporate vibrant rooftop designs and unique food concepts to attract and retain customers in the competitive hospitality industry.
- Food and Beverage
- Disruptive innovation opportunity: Experiment with pop-up concepts and collaborate with exclusive venues to offer exciting and limited-time dining experiences.
- Architecture and Design
- Disruptive innovation opportunity: Fuse architectural inspiration with contemporary design practices to create visually striking and engaging environments for businesses across various industries.
