The Soho House São Paulo has just opened, marking the first location in South America. It takes over what was once a historic building in the city and douses the interiors with Brazilian modernism themes. It is within the Cidade Matarazzo so it is packed with historic elements that have been restored over the past 20 years. The new Soho House São Paulo also celebrates the city's rich Portuguese heritage all at once.
To design the space, the team worked closely with local artisans to source the furniture and decor for the hotel and club, which are decorated around the central courtyard. The team shares the design sources, stating "The lighting and furnishings in every bedroom have been sourced locally, including reclaimed wood floors and hand-painted tiles in the bathrooms. At the same time, all fabrics and accessories have been produced in Brazil or handmade in São Paulo."
Image Credit: Christopher Sturman
Key Themes Behind This Trend
- Local Artisan Collaborations
- Brands are increasingly partnering with local artisans to incorporate traditional craftsmanship into modern designs.
- Cultural Heritage Design
- There is a growing trend towards using local cultural heritage as inspiration for contemporary interior design.
- Sustainable Materials Use
- The use of sustainable, locally-sourced materials in interior design is gaining momentum in the hospitality industry.
Where This Applies
- Hospitality
- The hospitality industry can benefit from integrating local art and culture into their design to offer unique guest experiences.
- Furniture Manufacturing
- Furniture manufacturing is pivoting towards incorporating reclaimed and sustainable materials in their products.
- Local Artisanal Marketplaces
- Marketplaces focused on artisanal goods are expanding as demand for locally-sourced, handcrafted items rises.
