Various Associates was tasked with facilitating an aesthetic for this womenswear store in Chongqing, China. The result is rather unconventional, with a flair for the voyeuristic. The interior entertains a predominantly monochromatic ambiance that has strong ties to the militant industrial movement in design. Various Associates enhances this through the incorporation of "mirrored surfaces and unusual fur-covered partitions." A big unifying motif of this project is the impeccable sense of symmetry, which balances out the retail plan, hinting to cleanliness.
The product is displayed in ways that capture the attention of consumers, with each piece being emphasized to a degree. Moreover, Various Associates also includes a small lounge area, VIP dressing rooms with "distinct furry pods," as well as an area for a service desk.
Photo Credits: Shao Feng