Chinese design studio Neri&Hu finished the interior decor for Ms MIN located in Shanghai to truly capture the brand's wide range of materials. It can be found at the Taikoo Li shopping complex and it is meant to evoke a sense of traditional home-themed atelier with a spotlight on materials and craftsmanship above all else. The space sections off into different zones through an open grid wooden structure that measures from floor to ceiling.
Neri&Hu explains that ""Before the Industrial Revolution, textiles were made by hand in villages across China by individual families; carding, spinning and weaving all took place in farmhouses, indeed a loom could be found in every well-conditioned homestead. We harken back to the notion of a traditional fabric atelier, showcasing craftsmanship, rich materiality, and a domestic sensibility."
Image Credit: Neri&Hu
What Makes This Trend Stand Out
- Traditional-home Themed Ateliers
- Design studios are creating traditional-home themed ateliers to capture a sense of craftsmanship and rich materiality in retail spaces.
- Open Grid Structures
- Open grid wooden structures are being used to divide retail spaces into different zones, creating a visually appealing and functional environment.
- Material-centric Interiors
- Designers are focusing on showcasing a wide range of materials in retail interiors, bringing attention to the importance of materiality in the overall aesthetic.
Sectors Adopting This
- Retail Design
- The retail design industry is embracing traditional-home themed ateliers and open grid structures to create innovative and visually engaging store interiors.
- Interior Decorating
- Interior decorators are incorporating material-centric designs to highlight the craftsmanship and rich materiality in residential and commercial spaces.
- Textile Industry
- The textile industry has an opportunity to collaborate with design studios to showcase their materials in the traditional-home themed ateliers and promote craftsmanship.
