Inova is a startup company based in Isreal and it recently launched a special software powered by augmented reality technology. The main concept that this development is used for is to essentially give those a more realistic look of on-hand wedding rings.
This allows customers to buy jewelry more confidently from online retailers as it features a more efficient look of products. The company worked together with the Isreal Diamond Exchange that gives customers the ability to get a better look of the product on their hands. Earlier this year, the Israel Diamond Exchange also launched a special cryptocurrency to increase trade overall and make sure that the transaction process is both efficient and transparent.