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Top 35 Publicity Stunts in September

From Spoof Fast Food Streetwear to Beer-Branded Lattes

— September 15, 2019 — Marketing
A number of engaging September 2019 publicity stunts were introduced to give people the chance to get their hands on everything from uniquely designed streetwear pieces to free houses as part of special promotions.

Some of the most unexpected stunts include Sweet Dixie Kitchen launching the new sandwich from Popeyes following #Popeyesgate, beer brands launching their own appliance store pop-ups and online plant delivery shop Patch opening the doors to its very own hotel for plants—to care for them while plant parents are away on vacation.

Many publicity stunts are also centered on attracting new talent in unexpected ways, as well as offering incentives to support people who want to align themselves with their truest passions in life—some brands are even offering thousands of dollars to get people to quit their jobs and begin their dream adventures.
8.8
Score
Popularity
Activity
Freshness
35
House Giveaway Promotions
House Giveaway Promotions
Jimmy John's Promotes New 'Sandwich Delivery Zones' with House Giveaway
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34
Passion-Pursuing Giveaways
Passion-Pursuing Giveaways
STōK Cold Brew Coffee is Rewarding Three People with a "STōK-bbatical"
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33
Branded Pet Songs
Branded Pet Songs
BarkBox Will Write a Song Based on a Photo of Your Dog for National Dog Day
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32
Dog-Centric Whisky Campaigns
Dog-Centric Whisky Campaigns
Ardbeg Debuted a New Canine Delivery Service for Father's Day
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31
Serene Recruitment Campaigns
Serene Recruitment Campaigns
Mirum Helsinki Launched the Wilderness-Themed 'Creative Essence' Ad
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30
Celebratory All-Natural Dog Treats
Celebratory All-Natural Dog Treats
Del Taco Debuts ‘Del Barko’ Dog Treats For National Dog Day
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29
Crossover Room-Share Hotels
Crossover Room-Share Hotels
The Honduras Maya Hotel Launches its 'HotelBnb' Campaign
<
28
Ironic Storytelling QSR Campaigns
Ironic Storytelling QSR Campaigns
Popeyes' New Chicken Sandwich Will Launch at Sweet Dixie Kitchen
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27
Branded Sandpaper Promotions
Branded Sandpaper Promotions
Marmite Pushes Branded Sandpaper for New National Cricket Game
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26
Apologetic Soda Bottles
Apologetic Soda Bottles
Mountain Dew Won Over Fans After an Error in Its Dewnited States Campaign
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25
Career-Pursuing Promotions
Career-Pursuing Promotions
prAna's Dream Job Promotion Will Help Someone Pursue a New Passion
<
24
Bacon-Tasting Internships
Bacon-Tasting Internships
Farmer Boys is Hiring a Bacon Intern for a One-Day Job
<
23
Matchmaking Mascot Campaigns
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
<
22
Fall-Informed Brand Name Changes
Fall-Informed Brand Name Changes
Dunkin' Will Be Temporarily Changing Its Name to Pumpkin'
<
21
Spoof Fast Food Streetwear
Spoof Fast Food Streetwear
Schnuggs by McDonald's Promotes Its New Spicy Chicken McNuggets
<
20
Pickle-Flavored Afternoon Teas
Pickle-Flavored Afternoon Teas
Branston Pickle Created Its Own Tea to Celebrate Afternoon Tea Week
<
19
Closed-Loop Ice Cream Packaging
Closed-Loop Ice Cream Packaging
Unilever Unveils Magnum Tubs Made From Recycled Plastic
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18
Anniversary-Celebrating Customization Pop-ups
Anniversary-Celebrating Customization Pop-ups
Gap is Celebrating its 50th Year with Workshops
<
17
Alligator-Themed Beer Promotions
Alligator-Themed Beer Promotions
J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA
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16
Beer-Branded Lattes
Beer-Branded Lattes
American Beer Brand Recently Launched its New Limited-Edition Busch Latte
<
15
Rich Keto-Friendly Smoothies
Rich Keto-Friendly Smoothies
Smoothie King Recently Launched the Keto Champ Smoothie
<
14
Kindness-Focused QSR Promotions
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
<
13
Beer Brand Appliance Stores
Beer Brand Appliance Stores
B.L. & Brown's Appliance Superstore Only Sells Bud Light Fridges
<
12
Neverending Pasta Passes
Neverending Pasta Passes
The Olive Garden Pasta Pass Provides Unlimited Servings of Pasta for Life
<
11
Teacher-Specific Meal Plan Giveaways
Teacher-Specific Meal Plan Giveaways
Sun Basket Debuted the 'Treat Your Teacher' Program Giveaway
<
10
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
9
Traveling Food Taster Positions
Traveling Food Taster Positions
Cruise Croatia Will Pay You to Take a 7-Day Food and Wine Cruise
<
8
Child-Specific Flight Care Packs
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
<
7
Funhouse Chapel Rides
Funhouse Chapel Rides
Norwich Cathedral's Ride Helps Visitors Appreciate Ornate Interior Details
<
6
Plant Care Hotels
Plant Care Hotels
The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
<
5
Iconic Vintage Jewelry Giveaways
Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
<
4
Dessert-Paired Makeup Deliveries
Dessert-Paired Makeup Deliveries
Benefit Cosmetics is Sharing Boxes of Cake & Concealer in the UK
<
3
Customizable Embroidery Collection
Customizable Embroidery Collection
Zara Debuts the New 'Edited Collection' with Custom Embroidery
<
2
Coffee Brand Storytelling Campaigns
Coffee Brand Storytelling Campaigns
Starbucks Unveiled Its Brand Design Evolution for the Public
<
1
Beachfront Sandcastle Hotel Rooms
Beachfront Sandcastle Hotel Rooms
The Booking.com “SAND”-sion Offers a Comfy Stay on the Beach
<