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Dog-Centric Whisky Campaigns

Ardbeg Debuted a New Canine Delivery Service for Father's Day

— August 15, 2019 — Marketing
With Australia's Father's Day just around the corner, alcohol brand Ardbeg has released a unique marketing campaign that will touch the heart of any animal lover -- a canine delivery service for the Ardbeg Ten Years Old Father's Day whiskey.

The campaign includes an adorable, four-legged mascot known as Shortie who races to deliver the bone-shaped whiskey casket and a special message to a surprised father. "Shortie is a bona-fide Islay icon. He is just as much a part of Ardbeg as our whiskey is. There’s no better way to celebrate Father’s Day than having the hound himself deliver your whiskey," stated Mickey Heads, distillery manager.

The premium whiskey is a 10-year-old vintage and has a robust flavor profile with hints of brine, smoke, and peat. The service is available for customers who live in the Sydney and Melbourne metro postcodes.
Trend Themes
1. Pet-centric Marketing - Companies can develop marketing campaigns that involve pets to connect with animal lovers and create a more emotional connection with their products.
2. Personalized Delivery Services - Brands can offer unique delivery services, such as canine delivery, to create a memorable and personalized customer experience.
3. Limited Edition Products - Brands can release limited edition products, such as the Ardbeg Ten Years Old whiskey, to create a sense of exclusivity and encourage customers to make a purchase before the product runs out.
Industry Implications
1. Alcohol - Alcohol brands can create unique marketing campaigns that involve personalized delivery services and limited edition products to differentiate themselves from competitors.
2. Pet Care - Pet care companies can partner with brands to offer pet-centric marketing campaigns, such as canine delivery services, to promote their products and services to animal lovers.
3. Gifts and Special Occasions - Companies that specialize in gifts and special occasions can offer personalized delivery services for unique and memorable gift-giving experiences.
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