Mirum Helsinki, a global creative agency, recently debuted its new brand 'Creative Essence' in a serene, wilderness-themed campaign to attract more talent in an unconventional way.
The campaign features an intriguing new aroma that has an unusual ingredient -- sweat. This symbolizes the creative essence necessary to create beautiful and elaborate advertisements, and each employee from the agency has donated a drop of their sweat "in hopes of 'seducing' brand new colleagues."
To obtain some of the limited-edition perfume, Mirum Helsinki wants applicants to submit their resumes and portfolios onto the campaign website. If the company finds you to be a potential fit for Mirum Helsinki, they will send you one sample of the sweat infused Creative Essence samples as an official invitation to meet with a representative from the company.
Mirum Helsinki Launched the Wilderness-Themed 'Creative Essence' Ad
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