1870 W. 25th Street in Cleveland is now home to B.L. & Brown's Appliance Superstore, an unsuspecting retail pop-up from Bud Light and the Cleveland Browns. The appliance store only sells Bud Light Victory Fridges of various sizes, specifically targeting fans who are looking to celebrate every Browns win in a fun way.
Last season, Bud Light Victory Fridges were introduced to Cleveland but remained locked until the team bagged a win.
Ever since the team's primetime victory in Week 3, the fridges are said to have become "Cleveland lore" and continue to play a part in bringing sports fans together.
At the Cleveland store, the net proceeds from all fridge sales will benefit Browns Give Back community partners' programming in support of various adults in Northeast Ohio.