The August 2019 pop culture concepts pay close attention to all the rage that happens throughout the media and social platforms to implement through different products and services for marketing purposes for the most part. One of the standout examples was done by Bud Light. On Twitter, the beer label announced that it is offering free beer for aliens in response to the mass amount of Area 51 memes.
Another great example was done by Daniel Nicole's Lion King collection, noting that the highly anticipated film recently debuted in theaters, appealing to different age groups. The capsule features five bags that are designed with decor and colors that recall African landscapes and references to the iconic characters.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
